Addepar

Sr. Product Marketing Manager

United States

Addepar Logo
$127,000 – $199,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Technology, Data & AnalyticsIndustries

Requirements

Candidates should possess a Bachelor’s degree in Marketing, Business, or a related field, and ideally have 7+ years of product marketing experience, with a strong focus on enterprise or institutional clients. Demonstrated experience in the financial services industry is highly preferred, along with a proven ability to develop and execute successful marketing strategies.

Responsibilities

The Senior Product Marketing Manager will be responsible for developing and implementing a comprehensive product marketing strategy for the enterprise and institutional client segments, conducting market research to understand client needs and competitive landscape, defining product positioning and messaging, collaborating with product, sales, and other go-to-market teams, and driving acquisition, engagement, and retention efforts. They will also create content, map the buyer journey, and support the growth of the team.

Skills

Product Marketing
Market Segmentation
Customer Journey Mapping
Product Positioning
Cross-functional Collaboration
Go-to-Market Strategy
Client Acquisition
Client Engagement
Client Retention

Addepar

Investment management software for financial professionals

About Addepar

Addepar provides investment management software designed for financial professionals like asset managers and financial advisors. The platform aggregates and analyzes financial data, enabling users to make informed investment decisions. It allows for portfolio alignment with specific targets, modeling of asset allocations, and testing of hypothetical performance across various scenarios, including the management of illiquid assets. Addepar's software offers a comprehensive view of client portfolios, helping professionals optimize financial goals and cash flow. The company operates on a subscription model, which includes features for billing and fee management, ensuring transparency in costs. With a strong presence in the global market and a large user base, Addepar focuses on leveraging data and technology to enhance the services investment professionals provide to their clients.

Key Metrics

Mountain View, CaliforniaHeadquarters
2009Year Founded
$625.3MTotal Funding
LATE_VCCompany Stage
Fintech, Financial ServicesIndustries
1,001-5,000Employees

Benefits

Equity: Stretch the idea of ownership beyond your day-to-day and take pride in being an owner in the growth of Addepar
Global Hybrid Workforce: Whether you work remotely or on-site, you’ll have the opportunity to build and collaborate with colleagues around the world
Flexible Time Off: Spend time traveling, celebrating with friends and family or relax on your schedule
Benefits Packages: Competitive medical, dental and vision benefits along with a monthly wellness allowance to keep you healthy and happy
Learning & Development Allowance: Your continued growth and development are important to us
Dynamic Team: Strong investment in the best talent at the intersection of technology and finance

Risks

Addepar's trading platform faces competition from established trading solutions.
Generative AI integration may introduce risks of AI biases affecting investment decisions.
Reliance on partnerships could pose risks if expected growth is not achieved.

Differentiation

Addepar aggregates portfolio, market, and client data for over $4 trillion in assets.
The platform integrates with over 100 partners, offering a comprehensive wealth management solution.
Addepar's Marketplace focuses on alternative and private market investments, enhancing investment options.

Upsides

Addepar's new trading platform enhances advisor workflows and client insights.
Partnerships with firms like Corient expand Addepar's client base and market reach.
Generative AI integration offers innovative solutions for managing tech disruption risks.

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