Sr. Product Marketing Manager

Position Overview

• Location Type: Hybrid (Silicon Valley, New York City, Salt Lake City, Chicago, London, Edinburgh, Pune)
• Employment Type: Full-time
• Salary: $127,000 - $199,000 (base salary) + bonus + equity + benefits

Addepar is a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients. Hundreds of thousands of users have entrusted Addepar to empower smarter investment decisions and better advice over the last decade. With client presence in more than 45 countries, Addepar’s platform aggregates portfolio, market and client data for over $7 trillion in assets. Addepar’s open platform integrates with more than 100 software, data and services partners to deliver a complete solution for a wide range of firms and use cases. Addepar embraces a global flexible workforce model with offices in Silicon Valley, New York City, Salt Lake City, Chicago, London, Edinburgh and Pune.

We are seeking a Senior Product Marketing Manager to join our expanding Product Marketing team. In this highly visible, strategic role that spans across the Addepar product portfolio, you will be responsible for helping drive acquisition, engagement, and retention in our fastest growing client segment covering enterprise and institutional clients including global banks, pensions, endowments, foundation, sovereigns and large private equity and venture capital funds globally. You’ll work cross-functionally with product, sales, and other go-to-market teams to drive product positioning, enhance segmentation, map the buyer and customer journey, and more.

We are looking for someone who is excited by the opportunity to work within a key, strategic growth area for the business and support a rapidly growing team of product and go-to-market professionals to accelerate growth. As the first product marketing hire supporting this client segment, you should thrive when you can combine cross-functional collaboration with outstanding content, and resourceful marketing approaches to make a material impact on our clients. You are driven, flexible and can solve any problem through resourcefulness, emotional intelligence, and integrity.

Requirements

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Responsibilities

• Develop a comprehensive product marketing strategy for the enterprise and institutional client segments in alignment with company and platform goals.
• Become the expert in your client segments by developing a deep and continuously refined understanding of their needs and challenges.
• Collaborate with product, sales, and other go-to-market teams to drive product positioning and messaging.
• Map the buyer and customer journey to identify opportunities for optimization.
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Application Instructions

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Company Information

Addepar takes a market-based approach to pay. A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.

The current range for this role is $127,000 - $199,000 (base salary) + bonus + equity + benefits.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.