Sr. Product Marketing Manager
Abarca Health- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor’s degree in Marketing, Business, or a related field, and ideally have 7+ years of product marketing experience, with a strong focus on enterprise or institutional clients. Demonstrated experience in the financial services industry is highly preferred, along with a proven ability to develop and execute successful marketing strategies.
The Senior Product Marketing Manager will be responsible for developing and implementing a comprehensive product marketing strategy for the enterprise and institutional client segments, conducting market research to understand client needs and competitive landscape, defining product positioning and messaging, collaborating with product, sales, and other go-to-market teams, and driving acquisition, engagement, and retention efforts. They will also create content, map the buyer journey, and support the growth of the team.
Investment management software for financial professionals
Addepar provides investment management software designed for financial professionals like asset managers and financial advisors. The platform aggregates and analyzes financial data, enabling users to make informed investment decisions. It allows for portfolio alignment with specific targets, modeling of asset allocations, and testing of hypothetical performance across various scenarios, including the management of illiquid assets. Addepar's software offers a comprehensive view of client portfolios, helping professionals optimize financial goals and cash flow. The company operates on a subscription model, which includes features for billing and fee management, ensuring transparency in costs. With a strong presence in the global market and a large user base, Addepar focuses on leveraging data and technology to enhance the services investment professionals provide to their clients.