Senior Product Marketing Manager

Position Overview

• Location Type: Remote
• Employment Type: Full-Time
• Salary: Competitive (Details not provided)

Aiwyn is the fastest-growing software company serving the accounting profession. Founded in 2020, we now work with 100+ of the largest CPA firms in the world. Our “Job to be done”: speed up cash flow, save Partner time, & deliver best-in-class client experiences. We do this by automating day-to-day firm operations with our Practice Automation solutions. Aiwyn is led by serial entrepreneurs with multiple exits and funded by a Top 10 fintech VC. To learn more, visit our website: https://www.aiwyn.com/

Key Responsibilities

• Partnering with the Product and Sales Teams to own and refine product messaging, value proposition, and positioning of the PracticeOS platform.
• Create and manage sales enablement materials and training on our products and services for the sales and GTM teams.
• Help develop a deep understanding of our buyer persona by continuously researching and gathering insights, including pain points, channels, and purchasing decisions, and socializing those insights with marketing, sales, and R&D.
• In partnership with marketing, strategize and execute content and campaign strategies centered on go-to-market strategy and firm buying needs.
• Responsible for developing, socializing, and executing documents such as market requirements, marketing, sales enablement, and launch plans.
• Implement a customer marketing strategy, gathering customer references, testimonials, and case studies for external and internal use, establishing strategies to drive retention, engaging the Aiwyn customer community, and upselling and cross-selling products across the technology platform.
• Work with marketing colleagues, sales, and sales operations to provide reporting on the PracticeOS platform, including revenue, marketing-influenced pipeline, sales velocity, and win/loss ratio, and monitor this ongoing to assess and address gaps in performance.

Qualifications

• 5+ years of strong Product Marketing experience
• 3+ years of experience in the areas of Accounting or Marketing in small-to-mid-scale businesses
• Bachelor’s degree in business, marketing, or a relevant field
• Familiarity with account-based marketing
• Familiarity with vertical SaaS/Platform organizations
• Experience working in a fast-paced, startup environment
• Strong attention to detail and excellent problem-solving skills
• Ability to think strategically and execute with a high degree of precision
• Strong cross-functional leadership and communication skills
• The ability to travel occasionally for onsite Company meetings

Benefits and Perks

• Competitive salary
• Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year.
• Opportunity to work with a fast-growing SaaS startup led by an experienced and successful co-founding team with industry experience.