Sr. Product Manager – AI-Driven ABM, B2B Advertising
NextRollSalary not specified
PLN 234,600 – PLN 262,200Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, Ad TechIndustries
Requirements
- 7+ years of Product Management experience in advertising or related industry
- Analytic or technical background with a proven ability to work in high-scale data environments
- Experience in a fast-paced agile development environment
- Proven ability to deliver high-impact product functionality to stakeholder teams
- Understanding of relevant issues in ad quality, data, and user privacy
- Experience in advertising technology with a broad understanding from publisher through advertiser client’s needs
- Experience with external partner management and delivering on contractual agreements
Responsibilities
- Take ownership of a product development roadmap for OpenX’s ad exchange data features
- Manage products throughout its life cycle
- Defining experiments to validate the POCs of business problem solutions
- Establish metrics to measure effectiveness and drive improvements
- Building relationships with clients, stakeholders, and other teams
- Building consensus and driving execution
- Stay abreast of market trends to identify opportunities for improvement and incorporate new product features on an ongoing basis
- Providing source data for product marketing communication by defining communication objectives
- Providing information for management by preparing short-term and long-term product plans, reports and analyses; answering questions and requests
- Maintaining product and market knowledge base, contributing to the creation of training materials
- Own the creation and maintenance of the product backlog, define requirements, track KPIs, and lead every aspect of the product development lifecycle
- Building and maintaining communication loops between local engineering teams, customers, stakeholders, marketing, project management, and commercial teams across time zones
Skills
Product Management
Product Roadmap
KPIs
Product Lifecycle
GCP
Cloud Computing
Ad Exchange
Market Design
Stakeholder Management
Experiment Design
OpenX
Programmatic advertising platform for digital inventory
About OpenX
OpenX operates a programmatic advertising platform that enables the real-time buying and selling of digital ad inventory. The platform connects publishers, advertisers, and app developers, allowing advertisers to bid on ad space as it becomes available. This process helps publishers maximize their revenue while ensuring that advertisers can effectively reach their desired audiences. OpenX generates revenue through transaction fees on ad placements and offers additional services like advanced analytics and audience targeting. What sets OpenX apart from its competitors is its focus on maintaining high marketplace quality and transparency, using data and technology to prevent ad fraud and enhance ad performance. The platform supports various ad formats, including display, video, and mobile, to meet the changing demands of the digital advertising landscape.
Pasadena, CaliforniaHeadquarters
2007Year Founded
$73.4MTotal Funding
SERIES_ECompany Stage
Data & Analytics, Consumer Software, CybersecurityIndustries
201-500Employees
Benefits
Professional Development Budget
Risks
Privacy regulations like CCPA and GDPR challenge OpenX's data management.
Ad-blocking technologies may reduce OpenX's ad targeting effectiveness.
The deprecation of third-party cookies threatens OpenX's ad targeting methods.
Differentiation
OpenX offers a unique partnership with Givsly for purpose-driven marketing solutions.
The company is a leader in cookieless advertising, leveraging Google's Privacy Sandbox.
OpenX provides seamless cross-channel ad experiences across web, app, and CTV.
Upsides
OpenX's expertise in CTV advertising aligns with the growing CTV ad spend.
The partnership with Givsly enhances OpenX's appeal in sustainable advertising.
OpenX's advanced analytics benefit from AI integration in ad targeting.
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