Senior Platform Product Marketing Manager at EvenUp

United States

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$155,000 – $175,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

LegalTech, SaaSIndustries

Requirements

4+ years in B2B SaaS product marketing, with platform or integration experience strongly preferred
A creative thinker who isn’t afraid to experiment with bold ideas, unconventional formats, and new campaign approaches
Familiarity with AI-driven products and concepts, and the ability to translate them into clear, differentiated customer value
Strong relationship builder who thrives on customer engagement and can translate customer feedback into impactful messaging, product and marketing initiatives
Strong cross-functional collaborator with experience influencing product, sales, and executive stakeholders
Analytical mindset with comfort using data to validate ideas and measure impact
Ability to thrive in fast-paced, evolving environments with multiple priorities
Skilled at managing multiple priorities in fast-paced, ambiguous environments
Nice to Haves: Experience in platform marketing for legal, personal injury, cloud, data, AI

Responsibilities

Craft Strategic Narrative & GTM: Define the value proposition and messaging for EvenUp’s platform—spanning core capabilities, integrations, and cross-product features. Drive go-to-market strategies that shape positioning, launches, campaigns, and ecosystem engagement
Partner with Product, Sales & Engineering: Collaborate closely with product management, sales, customer success, and enablement to align roadmap priorities, messaging, and launch strategy
Think Creatively About Content & Campaigns: Bring fresh, out-of-the-box ideas to how we tell our story in the market. Develop compelling collateral, campaigns, and creative assets—ranging from solution briefs to demos to thought-leadership content—that capture attention and resonate with diverse audiences
Build Strong Customer Relationships: Engage directly with customers to deeply understand their needs, workflows, and aspirations. Use these insights to refine messaging, shape campaigns, and create customer-centric content. Develop advocates who can amplify our story through case studies, testimonials, and co-marketing opportunities
Enable Sales & Internal Teams: Create imaginative enablement materials—such as sales playbooks, competitive insights, one-pagers, solution briefs, presentations, demos—to empower teams to articulate platform value with confidence and creativity
Launch & Market Expansion: Lead platform-level launches and promotional initiatives. Experiment with new ways to engage customers and prospects across digital, social, analyst relations, events, and demand generation
Research & Competitive Analysis: Conduct market research, competitive intel, and customer insights to refine messaging, uncover new opportunities, and support strategic planning

Skills

Key technologies and capabilities for this role

Product MarketingGTM StrategyStrategic MessagingProduct LaunchesContent CreationCampaign DevelopmentSales EnablementCustomer SuccessCross-functional CollaborationThought Leadership

Questions & Answers

Common questions about this position

What is the salary range for the Senior Platform Product Marketing Manager position?

The salary range is $155K - $175K.

Is this role remote?

Yes, the position is fully remote.

What key skills are needed for this role?

Key skills include crafting strategic narratives and GTM strategies, partnering with product, sales, and engineering teams, thinking creatively about content and campaigns, building customer relationships, and conducting research and competitive analysis.

What is the company culture like at EvenUp?

EvenUp seeks talented, driven, and collaborative individuals who seek to have a lasting impact, emphasizing teamwork across product, engineering, sales, and marketing.

What makes a strong candidate for this position?

Strong candidates are talented, driven, and collaborative individuals able to craft strategic narratives, partner cross-functionally, think creatively about content, build customer relationships, and drive launches and market expansion.

EvenUp

Legal services for personal injury cases

About EvenUp

EvenUp Law provides legal services focused on personal injury, trucking accidents, and medical malpractice. The firm operates in multiple states, including Texas, Pennsylvania, California, Indiana, and Georgia. Its business model is based on a contingency fee structure, meaning they only receive payment if they win a case, taking a percentage of the settlement or judgment. What sets EvenUp Law apart from its competitors is its detailed case preparation and the ability to analyze cases like an adjuster or defense attorney, which leads to higher settlement amounts and quicker resolutions for clients. The firm also maintains a database of similar injuries and their values, which helps in providing accurate damage estimates. The goal of EvenUp Law is to save clients time and stress while ensuring they receive fair compensation for their injuries.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$214MTotal Funding

SERIES_DCompany Stage

LegalIndustries

201-500Employees

Risks

Increased competition from other legal tech startups could erode EvenUp's market share.

Reliance on a contingency fee model poses financial risks with unsuccessful cases.

Potential regulatory changes in AI use could impact EvenUp's operations.

Differentiation

EvenUp uses AI to automate legal document creation, reducing time and costs.

The company targets the $20 million insurance claim market with AI-driven solutions.

EvenUp's meticulous case preparation results in high settlement amounts and quick resolutions.

Upsides

Recent $135 million Series D funding shows strong investor confidence in EvenUp.

Launch of AI assistant Litty highlights growth in generative AI for legal automation.

Strategic board appointments could open new avenues for growth and partnerships.

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