Landed

Senior Paid Ads Specialist

Philippines

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, Marketing & AdvertisingIndustries

Requirements

Candidates should possess at least 4 years of experience in paid advertising, with a focus on multi-platform campaign management, and expertise in Meta, Google Ads, YouTube, TikTok, and LinkedIn advertising platforms. They must be able to allocate and optimize ad spends exceeding $100,000 monthly, demonstrating a strong understanding of digital advertising trends and business goals.

Responsibilities

The Senior Paid Ads Specialist will strategically plan, execute, and optimize paid advertising campaigns across various platforms to meet client objectives, manage complex budgets, and deliver results on time. They will also collaborate with creative teams to develop engaging ad copy and visuals, conduct performance analysis, implement A/B testing, and provide detailed reporting with actionable insights to clients and management. Furthermore, they will monitor industry trends, maintain clear client communication, and align paid media initiatives with broader marketing strategies.

Skills

Paid Advertising
Meta (Facebook, Instagram)
Google Ads
YouTube
TikTok
LinkedIn
Campaign Strategy
Budget Optimization
Google Analytics
HubSpot
A/B Testing
Data Analysis
Performance Tracking
Creative Collaboration
Communication Skills

Landed

Down payment assistance for educators' homeownership

About Landed

Landed helps essential professionals, especially educators, achieve homeownership by providing down payment assistance and homebuying support. Their main service is a shared equity down payment program that allows educators to reach a 20% down payment on a home without income restrictions, making it easier for them to buy homes. Landed partners with schools, real estate agents, and community organizations to offer free homebuying education, competitive property reviews, and personalized support from experts. Unlike other companies, Landed focuses specifically on educators and essential professionals, addressing their unique needs for affordable housing. The goal is to build financial security for educators and strengthen communities by enabling them to live near their workplaces.

Key Metrics

San Francisco, CaliforniaHeadquarters
2015Year Founded
$56.7MTotal Funding
SERIES_BCompany Stage
Social Impact, Financial Services, Real EstateIndustries
1-10Employees

Risks

Rising interest rates could reduce demand for Landed's homeownership services.
Increased competition from other proptech companies may erode Landed's market share.
Potential regulatory changes could affect the viability of Landed's shared equity program.

Differentiation

Landed focuses on essential professionals, particularly educators, for homeownership assistance.
The company offers a unique shared equity down payment program without income restrictions.
Landed partners with educational institutions to extend its reach and impact.

Upsides

Landed raised $31 million in Series B funding to expand its services.
The rise of digital mortgage platforms aligns with Landed's tech-savvy educator clientele.
Growing ESG investing trends provide more funding opportunities for mission-driven companies like Landed.

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