Senior Performance Marketing Specialist
TeikametricsSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, Marketing & AdvertisingIndustries
Position Overview
- Location Type: Remote
- Employment Type: Contract
- Salary: Not specified
- Job Type: Senior Paid Ads Specialist
This role requires a seasoned and strategic Senior Paid Ads Specialist with deep expertise in driving high-performing campaigns across various digital advertising platforms, including Meta (Facebook and Instagram), Google Ads, YouTube, TikTok, and LinkedIn. The ideal candidate will be responsible for planning, executing, optimizing, and scaling campaigns to maximize ROI and achieve business objectives.
Requirements
- Experience: At least 4 years of experience in paid advertising.
- Platform Expertise: Deep understanding and experience with Meta (Facebook and Instagram), Google Ads, YouTube, TikTok, and LinkedIn advertising platforms.
- Budget Management: Demonstrated ability to strategically allocate and optimize ad spends exceeding $100,000 monthly.
- Analytical Skills: Strong analytical skills and experience using tools like Google Analytics and HubSpot.
- Communication Skills: Excellent communication and interpersonal skills for collaborating with internal teams, clients, and external partners.
Responsibilities
- Campaign Strategy: Strategically plan, execute, and optimize paid advertising campaigns across multiple platforms.
- Budget Allocation: Strategically allocate and optimize ad spends to maximize ROI.
- Creative Collaboration: Collaborate with creative teams to develop engaging ad copy, visuals, and messaging.
- Performance Tracking: Leverage tools like Google Analytics and CRM platforms to track performance and maintain clear client communication.
- Data Analysis: Conduct in-depth performance analysis to identify insights and guide campaign improvements.
- A/B Testing: Execute A/B testing and audience segmentation to refine campaigns.
- Reporting: Provide detailed reporting with clear metrics, actionable insights, and strategic recommendations.
- Industry Monitoring: Monitor industry trends, emerging technologies, and platform updates.
- Cross-Functional Collaboration: Work closely with cross-functional teams and external stakeholders.
Application Instructions
- Not Specified
Skills
Paid Advertising
Meta (Facebook, Instagram)
Google Ads
YouTube
TikTok
LinkedIn
Campaign Strategy
Budget Optimization
Google Analytics
HubSpot
A/B Testing
Data Analysis
Performance Tracking
Creative Collaboration
Communication Skills
Landed
Down payment assistance for educators' homeownership
About Landed
Landed helps essential professionals, especially educators, achieve homeownership by providing down payment assistance and homebuying support. Their main service is a shared equity down payment program that allows educators to reach a 20% down payment on a home without income restrictions, making it easier for them to buy homes. Landed partners with schools, real estate agents, and community organizations to offer free homebuying education, competitive property reviews, and personalized support from experts. Unlike other companies, Landed focuses specifically on educators and essential professionals, addressing their unique needs for affordable housing. The goal is to build financial security for educators and strengthen communities by enabling them to live near their workplaces.
San Francisco, CaliforniaHeadquarters
2015Year Founded
$56.7MTotal Funding
SERIES_BCompany Stage
Social Impact, Financial Services, Real EstateIndustries
1-10Employees