Senior Media Strategy Lead, Store & Services at PlayStation Global

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Entertainment, Interactive MediaIndustries

Requirements

Keen understanding of evolving consumer behaviours, digital, eComm & subscription landscapes, and a range of audience and measurement techniques
Ability to understand how changing business and category factors impact strategies and provide recommendations to update/pivot accordingly
In-depth knowledge of digital media
Expertise in data-led analysis and creative thinking
Passion for the art of marketing and the science of attribution

Responsibilities

Develop annual global media strategies for PlayStation Store, Plus & Direct that achieve business objectives through innovative, insight-led, actionable media campaigns
Serve as the central point of contact for media strategy with the Store & Services Growth Marketing team
Partner with Store & Services Growth Marketing leaders and key Marketing functions to develop robust Global Media briefs with internal and external partners on an annual & quarterly basis
Work closely with the in-house PlayStation Media Planning team to ensure media plans fully embody the media strategy and holistically plan audiences and objectives across paid & owned media channels
Understand how changing business and category factors may impact the strategy and provide recommendations/scenario planning to adjust accordingly
Act as the Media Strategy lead in weekly S&S performance optimisation forums, driving improvements in performance & developing investment business cases
Be a visible leader for performance-based marketing, supporting the team’s evolution to become more performance focused
Develop positive relationships with senior media & marketing partners to lead DTC media narrative, increase X-portfolio orchestration, and maximise the impact of the media strategies
Support Global Store & Services Growth Marketing team to drive media & creative integration and inform development of optimal messaging/content/creative by audience and platform
Partner with PlayStation’s internal Media planning and external media agency to translate strategies into actionable plans of activation
Work with cross-functional marketing teams (e.g. CRM, Owned, Partnerships, Influencers) to understand media performance and update, iterate & modify strategies to meet business goals
Directly deliver incremental revenue to SIE through analysis

Skills

Key technologies and capabilities for this role

Media StrategyDirect Response CampaignsMedia PlanningROI OptimizationEcommerceSubscription ServicesCRMAudience AnalysisMeasurement TechniquesDigital MarketingConsumer BehaviorCross-Functional Collaboration

Questions & Answers

Common questions about this position

What is the salary or compensation for the Senior Media Strategy Lead role?

This information is not specified in the job description.

Is this Senior Media Strategy Lead position remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Senior Media Strategy Lead role?

The role requires in-depth knowledge of digital media, data-led analysis, creative thinking, understanding of evolving consumer behaviors, digital, eComm & subscription landscapes, and audience/measurement techniques.

What is the company culture like at PlayStation?

PlayStation strives to create an inclusive environment that empowers employees and embraces diversity, welcoming those with passion and curiosity for innovation, technology, and play to join the growing global team.

What makes a strong candidate for the Senior Media Strategy Lead position?

Strong candidates love the art of marketing and the science of attribution, with expertise in digital media combined with data-led analysis and creative thinking to develop innovative, insight-led media strategies.

PlayStation Global

Designs and markets gaming consoles and accessories

About PlayStation Global

Working at PlayStation offers the opportunity to be part of a leading company in the gaming industry, renowned for its cutting-edge technology like haptic feedback and 4K HDR visuals. Employees are immersed in a culture of innovation and excellence that pushes the boundaries of gaming and entertainment. Contributing to a globally recognized brand that consistently delivers high-quality, immersive gaming experiences, ensures a dynamic and fulfilling work environment.

Foster City, CaliforniaHeadquarters

1994Year Founded

M_AND_ACompany Stage

Consumer Software, Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health and wellness: Medical (PPO, HDHP, and HMO), dental, vision, disability, employee assistance program, flexible spending accounts, health savings account, student loan repayment assistance, education reimbursement program, wellness reimbursement, identity theft protection, basic and voluntary life and AD&D insurance, business travel accident insurance, 4.5% 401(k) match, commuter program, additional voluntary programs (group legal, pet insurance, auto and home insruance), onsite flu shots and biometric screenings

Family and time off: 12 paid holidays, generous PTO, paid parental leave, adoption assistance program, 529 college savings plan match, back-up child care, parental and elder care coaching

Perks: Sony product discounts, passport perks program, monthly $10 Playstation Network voucher, employee referral bonus, game launch events

Risks

Increased competition from cloud gaming services may impact PlayStation's market share.

Semiconductor shortages could affect PlayStation 5 sales and customer satisfaction.

Cybersecurity threats pose risks to PlayStation Network's stability and user trust.

Differentiation

PlayStation Network offers a comprehensive suite of gaming and media services.

The platform supports a wide range of PlayStation consoles and devices.

PlayStation's integration with PSVR enhances its virtual reality gaming experience.

Upsides

PlayStation's acquisition of Haven Studios could boost exclusive game offerings.

The rise of cross-platform play can increase user engagement on PlayStation Network.

Growing VR market aligns with PlayStation's investment in PSVR technology.

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