[Remote] Senior Director, Media Strategy and Planning at Kick

Philadelphia, Pennsylvania, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Life Sciences, Advertising, MediaIndustries

Requirements

8–12 years of experience in media strategy, ideally within healthcare or pharmaceutical marketing
Strong understanding of HCP and patient audience segmentation and measurement
Experience leading pitches and developing data-driven strategic narratives
Expertise in cross-channel media planning, including digital, TV, social, and programmatic
Excellent communication and presentation skills for internal and client audiences
Demonstrated leadership and mentoring experience
Knowledge of emerging media technologies and their application in healthcare (desired)
Experience shaping cross-functional collaboration with planning, analytics, or research teams (desired)
Ability to craft frameworks that simplify complex media challenges for clients (desired)
Comfort operating in a fast-paced environment with shifting priorities (desired)
Experience contributing to new business development efforts (desired)

Responsibilities

Lead integrated media strategies for HCP and patient audiences across channels
Oversee cross-channel planning and optimization to support client objectives
Guide the pitch process and develop compelling, insight-driven strategic narratives
Collaborate with planning, research, and analytics teams to shape media recommendations
Mentor and elevate junior team members in strategy, communication, and business thinking

Skills

Key technologies and capabilities for this role

Media StrategyMedia PlanningHCP TargetingPatient EngagementCross-Channel OptimizationStrategic NarrativesPitch DevelopmentHealthcare CommunicationsData-Driven Decision MakingAnalytics Collaboration

Questions & Answers

Common questions about this position

Is this position remote?

Yes, the position is remote.

What experience is required for this role?

Candidates need 8–12 years of experience in media strategy, ideally within healthcare or pharmaceutical marketing, along with expertise in cross-channel media planning including digital, TV, social, and programmatic.

What are the key skills needed for the Senior Director role?

Key skills include strong understanding of HCP and patient audience segmentation and measurement, experience leading pitches and developing data-driven strategic narratives, excellent communication and presentation skills, and demonstrated leadership and mentoring experience.

What is the company culture like at Klick?

Klick fosters a high-performance, people-first culture with creativity, collaboration, innovation, and impact, and is consistently named a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work.

What makes a strong candidate for this position?

A strong candidate has 8–12 years in media strategy with healthcare experience, expertise in cross-channel planning, proven leadership in pitches and mentoring, and excellent communication skills.

Kick

Financial management for small businesses and creators

About Kick

Kick.co helps small business owners, freelancers, and creators manage their finances more effectively. The company offers a range of services that simplify bookkeeping, maximize tax deductions, and provide cash back opportunities. Users connect their debit or credit cards to Kick.co's platform, which automatically categorizes their business income and expenses, saving them significant time and reducing audit risks. Kick.co operates on a subscription model, providing both automated and human-assisted support, ensuring users receive timely and personalized financial advice. Unlike traditional banks, Kick.co partners with Blue Ridge Bank N.A. to offer banking services. The goal of Kick.co is to help its users save time and money, with the average member saving around $15,452 annually through tax deductions and cash back, while also fostering a community for sharing financial tips.

Palo Alto, CaliforniaHeadquarters

2021Year Founded

$8.8MTotal Funding

SEEDCompany Stage

FintechIndustries

11-50Employees

Benefits

Paid Vacation

Company Equity

Risks

Increased competition from new AI-driven bookkeeping startups.

Sudden influx of users may strain Kick's resources and service quality.

Dependence on Blue Ridge Bank N.A. for banking services poses potential risks.

Differentiation

Kick offers a unique social banking platform for crowdsourcing tax deductions.

The platform automates bookkeeping, saving users 40 to 80 hours annually.

Kick combines AI-driven advice with human-assisted support for personalized financial management.

Upsides

Kick can capture market share from Bench's 12,000 former clients.

Recent $9 million funding supports growth and AI-driven financial solutions.

Increased demand for automated bookkeeping due to Bench's shutdown.

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