Senior Marketing Manager, Signatera Breast Cancer

Position Summary

Natera is seeking a Senior Marketing Manager to lead strategic and tactical marketing for Signatera, our personalized molecular residual disease (MRD) test, with a focus on breast cancer. This role is instrumental in shaping how MRD testing becomes integrated into standard of care for breast cancer management and plays a vital role in supporting Signatera’s growth trajectory. The ideal candidate combines deep oncology insight, commercial acumen, and a passion for delivering innovative diagnostics to patients and clinicians. This individual will report to the Director Oncology Marketing, Signatera Breast Cancer.

Travel: 30%

Primary Responsibilities

• Develop and execute integrated marketing strategies to reinforce the clinical utility of Signatera in breast cancer, aligned to broader oncology marketing goals.
• Translate clinical insights into compelling marketing messages and materials that drive awareness, education, and adoption among key stakeholders.
• Create and manage field sales collateral, digital marketing content, and campaigns to support commercial execution.
• Analyze product sales performance, customer behavior, and key metrics to inform marketing plans, identify gaps, and optimize results.
• Ensure all breast cancer-specific marketing content—especially web and digital assets—reflects the latest clinical data and brand positioning.
• Identify and manage relationships with third-party organizations to support joint marketing or educational programs.
• Collaborate cross-functionally with Medical Affairs, Sales, Digital, Regulatory, Legal, and external agencies to execute marketing initiatives.
• Engage with key opinion leaders and clinical stakeholders to support field engagement and thought leadership opportunities.

Qualifications

• Bachelor’s degree in life sciences, marketing, or a related field required; advanced degree (MBA, PhD) strongly preferred.
• 5–7 years of experience in product marketing, market analytics, or field sales in diagnostics, biotech, or pharmaceutical industries.
• Experience in oncology and/or genomics is highly preferred.
• Familiarity with the breast cancer treatment landscape and FDA-approved therapies is a strong plus.

Knowledge, Skills & Abilities

• Strategic mindset with strong business acumen and the ability to translate insights into actionable marketing plans.
• Excellent collaboration skills and a track record of working effectively across cross-functional teams and external partners.
• Exceptional communication skills with the ability to simplify and clearly articulate complex clinical concepts.
• Strong organizational and time management skills; able to manage multiple high-impact projects simultaneously.
• Demonstrated success in engaging with thought leaders and driving influence through educational initiatives.
• Executive presence and a high level of professionalism in both internal and external engagements.

Compensation

San Carlos, CA: $145,000 - $190,000 USD Remote USA: $133,200 - $175,200 USD

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives. The Natera team consists of highly d