Natera

Senior Marketing Manager, Signatera Breast Cancer

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Biotechnology, Healthcare, DiagnosticsIndustries

Requirements

Candidates must possess a Bachelor's degree in life sciences, marketing, or a related field, with an advanced degree being strongly preferred. A minimum of 5-7 years of experience in product marketing, market analytics, or field sales within the diagnostics, biotech, or pharmaceutical industries is required. Prior experience in oncology and/or genomics is highly preferred, and familiarity with the breast cancer treatment landscape and FDA-approved therapies is a significant advantage. Essential skills include a strategic mindset, strong business acumen, excellent collaboration abilities, exceptional communication skills for articulating complex clinical concepts, strong organizational and time management skills, demonstrated success in thought leader engagement, and executive presence.

Responsibilities

The Senior Marketing Manager will develop and execute integrated marketing strategies for Signatera in breast cancer, aligning with broader oncology marketing goals. Responsibilities include translating clinical insights into compelling marketing messages and materials, creating and managing sales collateral, digital content, and campaigns, and analyzing product sales performance and key metrics to optimize marketing plans. The role also involves ensuring marketing content reflects the latest clinical data and brand positioning, identifying and managing relationships with third-party organizations for joint marketing programs, collaborating cross-functionally with various internal teams and external agencies, and engaging with key opinion leaders and clinical stakeholders to support field engagement and thought leadership.

Skills

Product Marketing
Market Analytics
Field Sales
Oncology
Marketing Strategy
Digital Marketing
Content Creation
Campaign Management
Sales Collateral
Clinical Data
Brand Positioning
Stakeholder Engagement
Key Opinion Leader (KOL) Management
Medical Affairs Collaboration
Cross-functional Collaboration

Natera

Genetic testing and diagnostics solutions provider

About Natera

Natera focuses on genetic testing and diagnostics, providing advanced solutions for cancer patients, transplant patients, and individuals assessing hereditary health risks. Their main technology is cell-free DNA (cfDNA) testing, which analyzes DNA fragments in the blood to detect minimal traces of cancer and assess organ health. Natera stands out by offering specialized tests like the Signatera ctDNA test and Panorama NIPT, along with genetic counseling services. The company's goal is to improve patient care and health outcomes through accurate genetic testing.

Austin, TexasHeadquarters
2004Year Founded
$149.9MTotal Funding
IPOCompany Stage
Biotechnology, HealthcareIndustries
1,001-5,000Employees

Benefits

Flexible medical plans
Investment options
Time off
Workplace perks

Risks

Hindenburg report accuses Natera of deceptive sales practices, risking legal challenges.
New Prospera Heart features may face slow adoption by healthcare providers.
Fetal RhD NIPT demand may drop post-RhIg shortage, affecting future sales.

Differentiation

Natera's Signatera test offers personalized ctDNA analysis for cancer patients.
Prospera Heart test uses unique Donor Quantity Score for transplant rejection detection.
Panorama NIPT test is a leader in non-invasive prenatal testing with 2 million tests.

Upsides

Increased adoption of liquid biopsy techniques boosts demand for Natera's cfDNA tests.
AI integration enhances accuracy and speed of Natera's cfDNA analysis.
Growing personalized medicine trend aligns with Natera's customized genetic tests.

Land your dream remote job 3x faster with AI