Associate Director, Marketing
Orca BioFull Time
Junior (1 to 2 years)
Candidates must possess a Bachelor's degree in life sciences, marketing, or a related field, with an advanced degree being strongly preferred. A minimum of 5-7 years of experience in product marketing, market analytics, or field sales within the diagnostics, biotech, or pharmaceutical industries is required. Prior experience in oncology and/or genomics is highly preferred, and familiarity with the breast cancer treatment landscape and FDA-approved therapies is a significant advantage. Essential skills include a strategic mindset, strong business acumen, excellent collaboration abilities, exceptional communication skills for articulating complex clinical concepts, strong organizational and time management skills, demonstrated success in thought leader engagement, and executive presence.
The Senior Marketing Manager will develop and execute integrated marketing strategies for Signatera in breast cancer, aligning with broader oncology marketing goals. Responsibilities include translating clinical insights into compelling marketing messages and materials, creating and managing sales collateral, digital content, and campaigns, and analyzing product sales performance and key metrics to optimize marketing plans. The role also involves ensuring marketing content reflects the latest clinical data and brand positioning, identifying and managing relationships with third-party organizations for joint marketing programs, collaborating cross-functionally with various internal teams and external agencies, and engaging with key opinion leaders and clinical stakeholders to support field engagement and thought leadership.
Genetic testing and diagnostics solutions provider
Natera focuses on genetic testing and diagnostics, providing advanced solutions for cancer patients, transplant patients, and individuals assessing hereditary health risks. Their main technology is cell-free DNA (cfDNA) testing, which analyzes DNA fragments in the blood to detect minimal traces of cancer and assess organ health. Natera stands out by offering specialized tests like the Signatera ctDNA test and Panorama NIPT, along with genetic counseling services. The company's goal is to improve patient care and health outcomes through accurate genetic testing.