[Remote] Senior Brand Manager, US Oncology at Azurity Pharmaceuticals

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, Biotech, OncologyIndustries

Requirements

Bachelor's Degree
Minimum of 7 years of pharmaceutical industry marketing experience
Strong knowledge of marketing principles
Inline and/or launch experience in the pharma/biotech industry

Responsibilities

Serve as Brand Lead for oncology in-line assets
Serve as the cross-functional lead and collaborate with Commercial Analytics, Market Access Strategic Accounts, Medical Affairs, and Sales teams to develop and implement strategic and tactical planning for key stakeholders in the Landscape
Collaborate on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy
Garner insights to develop and drive brand and portfolio strategies
Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise
Meticulous planning and execution through coordination of cross-functional teams to ensure smooth and timely launch
Oversee inbound and outbound advertising and promotional activities including print, online, electronic media and direct mail. Oversee development and production of promotional and collateral materials using internal creative graphic artist
Participate in the creation, development and implementation of the key customer (HCP, Pharmacist, Patients/Caregivers/Payer) plans that increase brand awareness and accelerate profitable revenue growth
Develop messaging for key tactical programs that drive market volume. Work with commercial operations and tactical vendors to develop, analyze and track KPIs and ROI in order to optimize execution of plan
Leverage customer insights to identify new and innovative programs and vehicles to meet the evolving needs of key oncology stakeholders
Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly
Manage the development, production, and timely execution of promotional campaigns and key customer tactical plans that optimize brand awareness and performance relative to established brand goals. Manage in collaboration with inbound and outbound advertising partners to drive the development of promotional activities including print, electronic media, direct mail, and collateral materials to support the field; ensure compliance with legal, regulatory and company guidelines
Support New-Product Planning and Business Development Teams in the transition of assets to the Commercial Team
Manage monthly tactical budget and budget reconciliation process

Skills

Key technologies and capabilities for this role

Brand ManagementOncologyPharmaceutical MarketingStrategic PlanningMarket ResearchCross-Functional CollaborationCommercial AnalyticsMarket AccessMedical AffairsSales Training

Questions & Answers

Common questions about this position

What is the salary range for the Senior Brand Manager position?

This information is not specified in the job description.

Is this Senior Brand Manager role remote or office-based?

This information is not specified in the job description.

What skills and experience are required for this Senior Brand Manager role?

The role requires inline and/or launch experience in the pharma/biotech industry, strategic and collaborative marketing skills, and the ability to conduct primary and secondary research for market insights.

What is the company culture like at Azurity Pharmaceuticals?

Azurity is an inclusive workplace and Equal Opportunity Employer with a talented, dedicated team focused on benefiting patients through the best science and commitment to quality. They seek highly motivated individuals with dedication, integrity, and creative spirit.

What makes a strong candidate for the Senior Brand Manager role?

A strong candidate is a strategic and collaborative marketing professional with inline and/or launch experience in pharma/biotech, plus the dedication, integrity, and creative spirit to thrive in a patient-focused team.

Azurity Pharmaceuticals

Develops specialized formulations of medicines

About Azurity Pharmaceuticals

Azurity Pharmaceuticals develops specialized formulations of existing medicines to meet the needs of patients who are often overlooked by traditional pharmaceutical companies. Their products include oral suspensions and other forms that are easier to administer, particularly for those who have difficulty swallowing pills or need precise dosing. This focus on creating accessible and effective medications enhances patient compliance and addresses gaps in the pharmaceutical market. Azurity serves healthcare providers, hospitals, and pharmacies, generating revenue through the sale of FDA-approved proprietary medicines across various therapeutic areas, including cardiovascular, central nervous system, and oncology. Their goal is to improve patient outcomes by providing high-quality, innovative medicines tailored to specific medical conditions.

Woburn, MassachusettsHeadquarters

2000Year Founded

$182.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Biotechnology, HealthcareIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Paid Holidays

Hybrid Work Options

Professional Development Budget

Tuition Reimbursement

Wellness Program

Risks

Product recalls, like Zenzedi's, can damage brand reputation and cause financial losses.

Integration challenges from Slayback Pharma acquisition may disrupt operations.

Reliance on FDA approvals means regulatory delays could impact product launches.

Differentiation

Azurity focuses on innovative dose forms for overlooked patient needs.

Their FDA-approved products ensure safety and efficacy in specialized formulations.

Azurity's acquisition of Slayback Pharma enhances its development and launch capabilities.

Upsides

Growing demand for personalized medicine aligns with Azurity's specialized dose forms.

Increasing chronic diseases boost need for Azurity's innovative drug delivery systems.

FDA's focus on novel formulations benefits Azurity's product pipeline.

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