[Remote] Head of Marketing at TextNow

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Telecommunications, Consumer TechnologyIndustries

Requirements

Proven consumer marketing leader experienced in building brands that matter and driving growth with discipline
Experience leading brand, growth, lifecycle, and creative at a $100M± consumer company
Hands-on leader capable of going from strategy to scrappy execution in a fast-moving environment
Creative marketer skilled in growing brand awareness and affinity beyond performance marketing
Data-driven operator who measures what matters and makes disciplined investments
Collaborative partner who elevates work, earns trust, and leads with curiosity and integrity
Ability to develop campaigns resonating with value-seeking and lower-income consumers across categories like prepaid wireless, fintech, discount retail, and digital marketplaces

Responsibilities

Oversee brand, growth, lifecycle, and creative—from strategy through execution—with full ownership of the plan and P&L impact
Strengthen existing marketing foundation, assess what’s working, and identify needs to accelerate growth and brand impact
Develop campaigns and programs that resonate with value-seeking and lower-income consumers
Leverage community, partnerships, field, and product-led growth to build brand awareness and trust
Partner across Product, Growth, and Creative to elevate cross-functional impact and model a 'disagree and commit' mindset
Translate TextNow’s mission into a differentiated, culturally relevant narrative that builds awareness and drives affinity beyond paid channels
Bring analytical rigor to full-funnel marketing—optimizing spend, improving CAC/LTV performance, and demonstrating clear ROI
Evolve and elevate the TextNow brand to build trust, expand cultural relevance, and reach new audiences

Skills

Brand Strategy

Growth Marketing

Lifecycle Marketing

Creative Direction

P&L Management

Campaign Development

Product-Led Growth

Full-Funnel Marketing

CAC Optimization

LTV Analysis

ROI Measurement

Consumer Insights

Partnerships

Analytical Rigor

TextNow

Provides free unlimited calling and texting

About TextNow

TextNow provides mobile communication services that allow users to make unlimited calls and send texts without a monthly fee. The service operates through a SIM card that offers unlimited nationwide talk and text over 5G, along with free essential data. Users can purchase additional data passes as needed, which is how TextNow generates revenue. Unlike many telecommunications companies, TextNow's model is designed to be budget-friendly, making it appealing to individuals, families, and small businesses. The company also offers premium features for users who want enhanced services. TextNow stands out from its competitors by focusing on inclusivity and accessibility, ensuring that its services are available to everyone, including people with disabilities. The goal of TextNow is to provide affordable and reliable communication solutions for all users.

Waterloo, CanadaHeadquarters

2009Year Founded

$3.3MTotal Funding

GRANTCompany Stage

Consumer Software, Social ImpactIndustries

201-500Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Employee Stock Options

Parental Leave

Wellness Program

Mental Health Support

Risks

TextNow faces reputational risks from misuse of its platform for harassment.

IPO potential could increase pressure on company operations and decisions.

Partnership with LiveOne may expose TextNow to market volatility risks.

Differentiation

TextNow offers free unlimited calling and texting, a unique value proposition.

The company provides a SIM card with 5G access at zero monthly cost.

TextNow's ad-supported model aligns with current tech industry trends.

Upsides

Growing demand for budget-friendly communication boosts TextNow's user base.

5G expansion enhances TextNow's service quality and user appeal.

Digital nomadism trend increases need for flexible communication solutions like TextNow.

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