Senior Marketing Manager

Position Overview

• Location Type: Bangalore
• Job Type: Full time
• Salary: Not Specified

It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business.

Company Overview

Proofpoint is a leading cybersecurity company protecting organizations’ greatest assets and biggest risks: vulnerabilities in people. With an integrated suite of cloud-based solutions, Proofpoint helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber attacks. Leading organizations of all sizes, including more than half of the Fortune 1000, rely on Proofpoint for people-centric security and compliance solutions mitigating their most critical risks across email, the cloud, social media, and the web. We are singularly devoted to helping our customers protect their greatest assets and biggest security risk: their people. That’s why we’re a leader in next-generation cybersecurity. Protection Starts with People.

The Role and the Team

This position is an excellent hands-on opportunity for a rock-star senior marketer who is passionate about jumping on board with a fast-growing, US-based software cybersecurity company that is rapidly expanding internationally. As our Regional Marketing Manager for India, you will work closely with the regional Enterprise and Commercial sales and pre-sales teams in region. This is a unique opportunity for an experienced B2B Marketer who is a self-starter to continue building Proofpoint international presence by enhancing our brand awareness and equity in the Asia-Pacific region.

You will be responsible for managing and executing the marketing plan for our India region for both our Commercial and Enterprise team. More specifically you will roll-out integrated campaigns and programs, online and offline, against an annual and quarterly marketing plan and budget, working closely with sales, product marketing, and regional and corporate marketing teams. You will be tasked with identifying audience segmentation, executing the marketing mix recommendation, and reporting on results against targets (Responses, Marketing Qualified leads, Sales Qualified leads and Marketing contribution to pipeline).

Your Day-to-Day

• Develop, manage and execute the marketing plan for the India regions including the Account-Based Marketing plan.
• Develop and execute measurable regional demand generation programs that drive brand awareness and pipeline, with quarterly accountability for lead and pipeline creation. Such programs may include: face to face events, webinars, content syndication, online advertising, SEM.
• Manage and execute both Proofpoint-led and third-party events.
• Localise and execute corporate international marketing campaigns and manage local marketing agencies.
• Ensure sales and marketing interlock, actively participate in weekly and quarterly regional sales meetings with the Commercial and Enterprise teams.
• Collaborate with EMEA, Global and APAC Product Marketing to define market specific strategies and localise messaging accordingly.
• Collaborate with the APAC Channel Marketing Manager and Channel Sales organisations to help assist in scaling the Proofpoint business through Asia-Pacific.
• Collaborate with APJ Communications team to develop cross-sell/up-sell as well as competitive take-out marketing programs to expand our footprint.
• Analysis of campaign performance and recommendations for optimisation and future enhancements.
• Provide quarterly regional business reporting and analysis on all programs and campaigns run in region.

What you bring to the team

• Degree qualified, with a preferred emphasis in marketing, communications and/or general business.
• Minimum of 5-10 years related marketing experience in SaaS, Cloud or IT Security enterprise software.
• Experience delivering effective demand generation campaigns and programs that are integrated and multi-channel and that deliver measurable and repeatable results.
• Excellent writing skills.