Sr Performance and Demand Marketing Manager
1Password- Full Time
- Senior (5 to 8 years)
Candidates should possess a bachelor's degree in marketing, communications, or a related field, with a minimum of 5-10 years of experience in marketing, preferably in SaaS, cloud, or IT security enterprise software. Experience delivering effective demand generation campaigns and programs that are integrated and multi-channel is required, as well as the ability to analyze campaign performance and provide recommendations for optimization.
As the Regional Marketing Manager for India, the individual will be responsible for developing and executing the marketing plan for the region, including the Account-Based Marketing plan, and managing integrated campaigns and programs both online and offline. This includes rolling out campaigns, managing local marketing agencies, localizing international campaigns, collaborating with sales and product marketing teams, and providing quarterly business reporting and analysis on all programs and campaigns run in the region. They will also be tasked with identifying audience segmentation, executing the marketing mix recommendation, and reporting on results against targets such as responses, marketing qualified leads, and sales qualified leads.
Cybersecurity solutions for email and digital communication
Proofpoint specializes in cybersecurity, focusing on protecting organizations from advanced threats and compliance risks. The company offers a range of solutions that secure email, social media, and other digital communication channels against cyber threats like phishing, malware, and ransomware. Its products work by utilizing advanced technologies, including machine learning and artificial intelligence, to detect and respond to threats in real-time. Proofpoint differentiates itself from competitors by providing user-friendly solutions that easily integrate into existing IT systems, along with subscription-based services that allow clients to select service tiers tailored to their needs. The company's goal is to enhance the cybersecurity defenses of various organizations, from large enterprises to small businesses, ensuring their digital communications remain secure.