Senior Marketing Analytics Manager

Position Overview

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Recorded Future is the world's most advanced, and largest, intelligence company, serving over 1,900 clients worldwide. As a Senior Marketing Analytics Manager, you will be instrumental in optimizing marketing strategies, ensuring data accuracy, and driving performance insights. This individual contributor role focuses on building, analyzing, and reporting on marketing data to influence decision-making and enhance demand generation, attribution, and pipeline growth. You will also establish and maintain data warehouse solutions and lead the development of marketing forecasting and predictive modeling. This role requires expertise in B2B SaaS marketing analytics, attribution modeling, marketing automation tools, and data warehousing.

Key Responsibilities

Marketing Analytics & Performance Tracking:

• Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs), campaign effectiveness, and ROI.
• Analyze customer acquisition and engagement metrics to optimize marketing efforts across channels.
• Partner with demand generation, product marketing, and sales teams to measure marketing influence on pipeline and revenue.

Attribution Modeling & Measurement:

• Implement and maintain attribution models, including multi-touch attribution, first-touch, and last-touch attribution.
• Collaborate with revenue operations and sales to ensure accurate tracking of marketing-sourced and influenced revenue.
• Provide actionable insights to optimize marketing spend allocation and channel effectiveness.

Marketing Forecasting & Predictive Modeling:

• Develop and implement forecasting models to predict marketing-sourced pipeline and revenue contribution.
• Leverage predictive analytics to refine targeting, lead qualification, and campaign performance optimization.
• Analyze historical data trends to improve demand planning and marketing investment decisions.
• Build and automate marketing performance projections using Excel, Google Sheets, and BI tools.

Marketing Data Strategy & Governance:

• Ensure data integrity and consistency across marketing automation (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce).
• Oversee data hygiene processes, including lead deduplication, enrichment, and segmentation.
• Establish and maintain marketing data warehouse solutions to centralize and streamline marketing performance data.
• Collaborate with IT and data teams to enhance marketing data infrastructure and reporting capabilities.

MarTech & Automation Optimization:

• Work closely with marketing operations to enhance automation workflows, lead scoring, and audience segmentation.
• Identify and implement new technologies to improve marketing measurement and analytics capabilities.
• Provide training and enablement for marketing stakeholders on data best practices and insights interpretation.

Forecasting & Strategic Planning:

• Develop predictive models for marketing pipeline contribution and campaign performance.
• Provide data-driven recommendations to optimize marketing investment and drive business growth.
• Support annual and quarterly planning processes with data-driven insights.

Requirements

• Minimum of 5+ years of experience in marketing analytics.