Responsibilities

As a Senior Marketing Analytics Manager, you will develop and maintain marketing dashboards and reports to track KPIs, analyze customer acquisition and engagement metrics, partner with demand generation, product marketing, and sales teams to measure marketing influence on pipeline and revenue, implement and maintain attribution models, collaborate with revenue operations and sales to ensure accurate tracking of marketing-sourced revenue, develop and implement forecasting models to predict marketing-sourced pipeline and revenue contribution, leverage predictive analytics to refine targeting and campaign performance, ensure data integrity and consistency across marketing automation and CRM platforms, oversee data hygiene processes, establish and maintain marketing data warehouse solutions, work closely with marketing operations to enhance automation workflows, and provide data-driven recommendations to optimize marketing investment and drive business growth.