[Remote] Senior Demand Generation Manager at Cresta

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, SaaS, Customer ExperienceIndustries

Requirements

4+ years in marketing execution, preferably in B2B software
Campaign Expertise: 2+ years in campaign planning and execution in relevant industries
Proficiency with ABM software (e.g. 6sense, DemandBase), Salesforce, Hubspot, and Webinar Platforms (e.g. Zoom Webinar Solutions, On24)
Strong ability to work well across team
Project Management: Excellent project management skills with a keen attention to detail
High sense of urgency and ability to manage multiple projects and webinars simultaneously
Ability to assess and prioritize workload in a deadline-driven environment
Location preference to San Francisco or New York

Responsibilities

You’ll be the czar of non-paid channels: email, webinars, and direct mail
Manage end-to-end demand generation campaigns, ensuring they resonate with our target audience and meet business goals
Develop and execute intent and interest-based lead generation programs, collaborating closely with Sales to nurture leads through the sales funnel
Measure and analyze campaign performance, making data-driven decisions to drive pipeline growth
Partner with our content marketing team to create compelling, targeted content
Work collaboratively with cross-functional teams, including Sales, Marketing, and RevOps to ensure integrated and cohesive demand generation efforts

Skills

Key technologies and capabilities for this role

Demand GenerationEmail MarketingWebinarsDirect MailLead GenerationCampaign ManagementData AnalysisLead NurturingPerformance Measurement

Questions & Answers

Common questions about this position

What is the location preference for this role?

The role has a location preference for San Francisco or New York.

What experience is required for this position?

Candidates need 4+ years in marketing execution, preferably in B2B software, and 2+ years in campaign planning and execution in relevant industries.

What technical proficiencies are needed for this role?

Proficiency is required with ABM software (e.g. 6sense, DemandBase), Salesforce, Hubspot, and Webinar Platforms (e.g. Zoom Webinar Solutions, On24).

What benefits does Cresta offer?

Cresta offers a comprehensive and people-first benefits package to support employees at work and in life, including comprehensive medical benefits.

What soft skills are valued for this position?

Strong ability to work well across teams, excellent project management skills with attention to detail, high sense of urgency, and ability to manage multiple projects in a deadline-driven environment are valued.

Cresta

AI-powered coaching for sales teams

About Cresta

Cresta focuses on enhancing business outcomes through AI-powered coaching and assistance, particularly for sales teams. Its main product, Cresta for Sales, analyzes all sales conversations to identify performance gaps and provide real-time coaching, helping businesses improve their sales efficiency. This service is available on a subscription basis and is suitable for companies of all sizes across various industries. Cresta also offers a chatbot service that automates repetitive conversations, allowing sales agents to concentrate on more complex tasks. The patented Real-Time Intelligence Engine continuously learns from interactions to highlight effective behaviors, giving businesses a competitive edge. Clients have reported notable improvements, including faster response times and increased sales conversions.

Palo Alto, CaliforniaHeadquarters

2017Year Founded

$268.5MTotal Funding

SERIES_DCompany Stage

Consumer Software, Enterprise Software, AI & Machine LearningIndustries

201-500Employees

Risks

Competition from AI giants like Google and Microsoft threatens Cresta's market share.

Rapid AI advancements may render Cresta's offerings outdated without continuous innovation.

Expansion into Romania and India may face operational challenges and increased costs.

Differentiation

Cresta's Real-Time Intelligence Engine offers unique AI-driven insights for sales improvement.

The company provides AI-powered coaching, enhancing sales team performance with real-time feedback.

Cresta's chatbot service reduces repetitive tasks, allowing agents to focus on complex issues.

Upsides

Cresta's $125M Series D funding boosts product development and market expansion.

Recognition in Forbes AI 50 list enhances Cresta's credibility and market presence.

Human-in-the-loop AI capabilities improve customer service interactions and satisfaction.

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