Senior Manager, Integrated Campaigns and Digital (10-Month Contract)

Company Overview: Varicent

At Varicent, we are redefining how organizations achieve revenue success through our cutting-edge SaaS solutions for Sales Performance Management (SPM). We empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent is recognized as a market leader, acknowledged in:

• 2025 Forrester Wave Report for SPM
• 2023 Ventana Research Revenue Performance Management (RPM) Value Index
• Gartner Peer Insights
• 2024 Gartner SPM Market Guide
• G2

Our solutions are trusted by global industry leaders including T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, and Stryker.

Why Thrive at Varicent:

• Innovate with Purpose: Build impactful solutions for customers worldwide.
• Join Excellence: Work in a diverse, collaborative, and innovative team.
• Shape the Future: Lead in redefining revenue optimization.
• Grow Together: Unlock your potential in a supportive environment.

Join us at Varicent—where your talent and ambition meet limitless opportunities for success!

Position Overview

Varicent is seeking a strategic and hands-on digital leader for a 10-month contract role. This position will lead key initiatives across integrated campaigns and digital marketing, focusing on driving demand generation and managing always-on digital campaigns. The role involves overseeing performance across Paid Media, SEO, and the Website, with a strong emphasis on collaborating with various marketing teams to drive qualified pipeline and bookings.

This role reports to the Senior Director of Marketing and is responsible for the strategy, execution, and performance measurement of integrated initiatives, ensuring alignment with KPIs for campaign and pipeline targets. The successful candidate will lead post-campaign analysis, present actionable insights, guide the web development team, and ensure a smooth transition at the contract's end. This role is crucial for providing continuity and executional leadership during a key marketing period.

Key Responsibilities

People Leadership of the Digital Delivery Team (30%)

• Provide leadership and direction to 2 web developers, ensuring alignment of website priorities with marketing and corporate needs.
• Oversee project prioritization and delivery to support campaign, SEO, and performance marketing goals.
• Act as the key decision-maker for website and digital experience enhancements.
• Ensure reporting, QA, and stakeholder communications are clear and timely.

Integrated Campaign and Digital Strategy (40%)

• Lead the planning, execution, and optimization of paid media campaigns and remarketing to drive pipeline and brand engagement.
• Launch and manage quarterly thought leadership campaigns aligned with key content pillars.
• Drive integrated, multi-channel campaigns to accelerate pipeline and lead generation.
• Oversee agency partners, managing budget pacing and performance.
• Ensure campaign cohesion across digital, paid, content, and outbound channels.
• Identify trends and insights to optimize spend and performance.
• Provide creative direction to the content team regarding ad formats and high-performing content.
• Partner with internal content and creative teams to develop engaging, high-converting assets.

SEO (20%)

• Oversee the SEO strategy across content and technical initiatives.
• Build an SEO roadmap aligned with quarterly campaign goals and long-term domain authority growth.
• Identify technical SEO priorities and collaborate with the web development team for execution.
• Partner with the SEO agency to conduct audits and analyze competitors.