Oura - Lifecycle Marketing Manager (Maternity Leave Coverage)

Salary: $149,000 - $186,000 Location Type: Remote Employment Type: Full-time

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Position Overview

Oura's mission is to empower every person to own their inner potential. With our award-winning Oura Ring and app, we help over 2.5 million people turn insights about sleep, activity, and readiness into healthier, more balanced lives. We believe this starts from within by creating a culture where our team feels supported, included, and inspired to do their best work. Our values guide how we show up for each other and our community every day.

We are looking for a Lifecycle Marketing Manager to support the Growth team during a maternity leave. In this role, you will be the go-to person for Lifecycle strategy and channel management, expected to lead both planning and execution with support from agency and internal collaborators. We're seeking someone who can hit the ground running and maintain momentum on critical campaigns, while contributing to overall program performance and strategic progress.

You will report to the Senior Director, Growth Marketing, and work closely with key stakeholders across Product, Creative, Marketing Ops, and Commerce/Membership groups within the wider Marketing team, as well as collaborate with cross-functional partners.

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Responsibilities

• Oversee the day-to-day operations of the lifecycle team, including key marketing systems (Braze + Attentive), content calendar and production workstreams, and program optimization.
• Contribute to cross-functional planning meetings and represent Lifecycle Marketing in go-to-market launches, product updates, and promotional moments.
• Develop and execute channel plans and lifecycle strategies for campaigns and always-on programs across the user journey.
• Drive performance reporting and measurement on Lifecycle strategies and campaigns, communicating results, insights, and recommendations upwards on a regular basis.
• Manage the production of engaging, empathetic, and relevant messaging that converts across channels and audiences in collaboration with Editorial and Creative teams.
• Ensure proper email communication hygiene and compliance protocols, following GDPR, CCPA, CAN-SPAM, etc. standards as necessary.

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Requirements

We would love to have you on our team if you have:

• 7+ years of hands-on experience in lifecycle marketing, with a proven track record for success in startup environments.
• Direct experience with the full suite of Braze features and channels (CRM).
• Direct experience with visualization and analytics tools such as Amplitude and Snowflake (SQL is a plus).
• Confident communicator and collaborator who can step into a lead role and keep stakeholders aligned.
• Self-motivated, strong work ethic, and can work autonomously and collaboratively in an ambiguous environment.
• Excellent project management and prioritization skills; ability to manage many moving pieces independently.

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Benefits

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own, and we are continually looking to improve employee health.

What we offer:

• Competitive salary
• Health, dental, and vision insurance
• Accrued paid time off and wellness time off, plus 5 sick days

Compensation Details:

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

• Region 1: $149,000 - $186,000
• Region 2: $138,000 - $172,000
• Region 3: $128,000 - $160,000

A recruiter can determine your zones/tiers based on your US location.

Exclusions:

We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), South Dakota (SD), Vermont.