B2B Marketing Manager

Employment Type: Contract

Position Overview

PointClickCare is seeking an experienced B2B Marketing Manager to join our growing SaaS healthcare technology company. In this role, you will be responsible for planning, executing, and measuring the performance of marketing campaigns to drive product demand across various channels including paid ads, publications, web, email, social, and onsite channels. You will collaborate closely with cross-functional teams such as Product Managers, Marketers, Content Strategists, and Senior Business Leaders, and manage agency production.

A successful candidate will possess excellent written and oral communication skills, a data-driven approach to analysis and insights, strong interpersonal skills, deep curiosity, and a passion for developing compelling value propositions and communication plans.

Key Responsibilities

• Develop, execute, and maintain high-impact, multi-touch marketing campaigns, including events, that inspire consumers and drive engagement within a dynamic stakeholder ecosystem.
• Create marketing campaign briefs for agencies, providing clear communication on goals and KPIs to ensure successful delivery of results.
• Manage campaign budget planning, forecasting, and Purchase Order (P.O.) creation to ensure accurate spend tracking and maintenance of targeted cost per lead.
• Consume and leverage portfolio narratives to produce audience-centric derivative content.
• Explore and implement marketing automation strategies to improve the Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) process for enhanced lead quality.
• Research and refine new marketing approaches, such as account-based marketing and field marketing, to effectively reach and engage key audiences.
• Utilize AI-powered tools and analytics to optimize marketing campaigns, improve customer segmentation, and drive data-informed strategies for better engagement and ROI.
• Manage multiple projects simultaneously, balancing competing priorities in a fast-paced environment.
• Provide clear, consistent, and frequent communication to stakeholders regarding campaign plans, tactics, goals, and performance.

Skills & Experience

• 4+ years of B2B marketing experience.
• Experience in building, executing, and scaling cross-functional programs.

About PointClickCare

At PointClickCare, our mission is simple: to help providers deliver exceptional care. This starts with our people. As a leading, founder-led, and privately held health tech company, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of over 400 integrated partners, our platform serves more than 30,000 provider organizations, making a real difference in millions of lives. We reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact.

Recognized by Forbes as a top private cloud company and honored as one of Canada's Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At PointClickCare, we empower our people to be the architects of a smarter healthcare future—one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, we enhance collaboration, improve outcomes, and ensure every team member has the proficiency to maximize their impact. This commitment begins with our hiring practices, where we seek AI expertise that complements our mission, and continues through ongoing investment in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare—so it doesn’t just survive, it thrives.

To learn more about PointClickCare, check out [Life at PointClickCare](Life at PointClickCare) and connect with us on Glassdoor and LinkedIn.