Senior Manager, SEO & AIO

Employment Type: Full-time Location Type: Remote

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Position Overview

The Senior Manager, SEO & AIO will report to the Senior Director of Digital Scaled Marketing and work closely with the SEO team, SEM Team, content writers, marketing technology, and business leads from the demand generation team. This role will also work with internal stakeholders, vendors, and development teams to drive the expansion of ServiceNow’s digital footprint across organic search platforms. This is a people-manager position where you’ll manage the SEO team and drive forward results cross-functionally, including through AIO.

Responsibilities

• Own and drive the end-to-end SEO/AIO strategy with a focus on delivering measurable business impact across traffic, engagement, leads, and pipeline.
• Bring a rigorous, data-driven approach to planning, execution, and iteration.
• Serve as the strategic SEO and AIO leader, connecting organic search performance to business growth.
• Develop and implement forward-thinking initiatives that ensure SEO and AI-optimized content (AIO) are key levers in the company’s digital success.
• Translate SEO & AIO performance into business value by driving prioritization across teams. Clearly communicate impact, tie initiatives to revenue goals, and advocate for resourcing based on opportunity size and competitive positioning.
• Lead the evolution of SEO practices, integrating AIO best practices and adapting to algorithm updates and search trends. Maintain ServiceNow’s authority in organic search by continuously optimizing the strategy and execution roadmap.
• Manage and mentor the existing SEO team to drive high performance, scale SEO operations, and continually raise the bar on impact and execution.
• Quickly analyze and audit web pages for SEO/AIO improvements.
• Communicate with a data-driven approach to internal stakeholders and execution teams to ensure correct prioritization of SEO/AIO recommendations.
• Set appropriate goals, timelines, and paths to improving each component of the program.
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
• Monitor and evaluate LLMs, search results, and search performance across the major search engines and markets.
• Partner with the analytics team to create and deliver SEO performance reports, and provide actionable insights to other marketing channels and internal stakeholders.
• Build a roadmap of experiments and initiatives to drive organic traffic, engagement, leads, and pipeline.
• Utilize various tools including but not limited to SEO tools and web analytics tools (Analytics, Search Console, Screaming Frog, SEMRush etc.) to support data compilation and develop recommendations.
• Provide detailed competitive analysis and ensure ServiceNow is maintaining authority across key business units and keyword themes.
• Stay abreast on top trends, best practices, and algorithms to continually develop winning strategies.

Qualifications

• 8+ years of hands-on SEO experience, preferably with a large scale B2B SaaS organization, inclusive of AIO.
• 3+ years of management experience, preferably of full-time employees with a history of driving impact.
• Track record of driving SEO & AIO strategy to deliver large-scale impact, leveraging big ideas to drive big results.
• Experience with AIO and building inclusive AIO strategies.

Salary: (Not specified in the original description)