Amplitude

Product analytics platform for user behavior

San Francisco, California, United States

About Amplitude

Amplitude provides tools for product analytics that help businesses understand how users interact with their products. The platform allows companies to track product usage, assess the impact of new features, and analyze user journeys to identify areas for improvement. This helps businesses enhance user experiences and increase customer retention. Amplitude stands out from competitors by offering a subscription-based model with various tiers, allowing clients to choose features that best fit their needs. Additionally, it integrates seamlessly with major platforms like AWS and Segment, making it easier for businesses to use Amplitude alongside their existing systems. The goal of Amplitude is to empower companies to make data-driven decisions that foster growth and optimize their product offerings.

San Francisco, CaliforniaHeadquarters
2012Year Founded
$326.8MTotal Funding
IPOCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
501-1,000Employees

Benefits

Parental Leave
Wellness Stipend
Unlimited PTO
Stock Exercise Window

Risks

Class action lawsuit could harm Amplitude's reputation and financial stability.
Departure of CFO without replacement may lead to financial management challenges.
unitQ GPT's AI-driven analytics platform poses a competitive threat to Amplitude.

Differentiation

Amplitude offers comprehensive product analytics for SaaS, e-commerce, and fintech industries.
The platform integrates with major services like AWS, Braze, and Snowflake for seamless data flow.
Amplitude Academy provides certifications to enhance user skills in data management and analytics.

Upsides

Growing demand for real-time analytics boosts Amplitude's market potential and client base.
Expansion into emerging markets like South Africa increases Amplitude's global footprint.
New tools like Web Experimentation enhance Amplitude's offerings in A/B testing and personalization.

Funding

Total raised$326.84 M
Latest valuation$4.00 B
StageIPO