Senior Manager, Growth Marketing, Operations at Strava

New York, New York, United States

Strava Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, FitnessIndustries

Requirements

  • 6-8 years of experience in Marketing Operations or a related function
  • Hands-on experience with project and workflow tools like Asana, Airtable, and/or Jira
  • Strong understanding of CRM, lifecycle, or paid acquisition marketing workflows
  • A track record of improving systems, increasing speed-to-launch, and building scalable processes from the ground up
  • Excellent communication and relationship-building skills; able to influence teams and drive alignment without formal authority
  • Ability to stay focused, steady, and solutions-oriented in a fast-paced environment
  • Bonus: Experience managing agencies or marketing vendors
  • A builder’s mindset (creating structure from ambiguity and standing up scalable processes, especially in evolving orgs)
  • Clear operational thinking (breaking complex problems into simple workflows and designing systems for clarity, speed, and consistency)
  • Strategic influence (aligning stakeholders around shared priorities, balancing business needs with team bandwidth and marketing goals)
  • Marketing fluency (understanding lifecycle, CRM, and paid media, translating into better tools, timelines, and team rituals)
  • Executional ownership (driving the roadmap forward, spotting issues early, ensuring work completion)
  • Calm confidence (bringing steadiness during pivots or fast-changing priorities)

Responsibilities

  • Lead the end-to-end marketing operations workflow for Growth Marketing, including sprint planning, prioritization, and project execution
  • Build and refine scalable systems and tools (Asana, Airtable, etc.) to increase visibility, reduce manual work, and improve collaboration across teams
  • Act as a key cross-functional partner to Product, Brand, Creative, and Data, ensuring seamless coordination and delivery of marketing initiatives
  • Optimize campaign timelines and experimentation cycles, helping the team move faster without sacrificing quality or accuracy
  • Oversee vendor relationships and support operational needs related to agency onboarding, management, and integration
  • Help establish self-serve, automated workflows and process documentation to drive efficiency and empower internal partners

Skills

Asana
Airtable
Marketing Operations
Sprint Planning
Project Management
Vendor Management
Workflow Automation
Cross-functional Collaboration
Campaign Optimization
Agile Methodologies

Strava

Fitness tracking and social networking platform

About Strava

Strava is a digital platform that allows athletes and fitness enthusiasts to record, track, and analyze their physical activities, offering metrics like speed, pace, and distance. It operates on a freemium model, providing basic services for free while charging for premium features such as advanced training plans and detailed activity breakdowns. Strava distinguishes itself from competitors through its social networking aspect, enabling users to share activities and connect with others, fostering a supportive community. The goal of Strava is to enhance the fitness experience by providing valuable performance insights and encouraging community engagement.

San Francisco, CaliforniaHeadquarters
2009Year Founded
$147.3MTotal Funding
SERIES_FCompany Stage
Consumer Software, Social ImpactIndustries
501-1,000Employees

Benefits

100% company paid benefits for employees and families
Flexible paid time off
$2,000 annual professional development stipend
Paid time off for volunteering
401(k) Plan with company matching
$1000 annual gear stipend
$500 annual gym reimbursement
Onsite fitness rooms with showers, lockers, and towel service
Weekly team workouts
Free yoga classes
Secure bike storage
Twice weekly dinner for those working late
Monthly happy hours
Dog days
Cell phone reimbursement
Snacks & stocked kitchens

Risks

Increased competition from evolving fitness apps may attract users away from Strava.
Over-reliance on partnerships like Apple Fitness may not ensure long-term growth.
Integration with third-party apps could lead to data privacy concerns affecting user trust.

Differentiation

Strava combines fitness tracking with social networking, fostering a unique community experience.
The platform offers a freemium model, attracting a wide range of users globally.
Strava's compatibility with most GPS devices enhances its accessibility and user base.

Upsides

Partnership with Apple Fitness+ expands Strava's reach and user engagement.
Integration with Mibro Fit enhances user experience and social connectivity.
Growing trend of virtual fitness challenges aligns with Strava's community-driven events.

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