Senior Product Marketing Manager
Tremendous- Full Time
- Senior (5 to 8 years)
Candidates should possess 7+ years of experience in B2B product marketing, preferably within the electronics, semiconductors, or embedded systems industries. They should have a strong background in driving product narratives, crafting differentiated positioning, and building content that connects technical depth with business value. A Bachelor's degree in engineering, business, or a related technical field is required, with advanced degrees or an MBA being a plus. Experience working in cloud-based platforms within the electronics space is also necessary.
As a Senior Product Marketing Manager, the individual will craft compelling narratives that translate complex product capabilities into customer value, tailored to different personas, industries, and stages of digital maturity. They will define and evolve core messaging, positioning, and go-to-market strategies, lead the creation of customer-facing content, and partner with Brand and Content teams to deliver high-impact campaigns and launches. Furthermore, they will act as the voice of the customer, bringing market insights and buyer feedback into the product development process, working closely with Product Management to influence priorities and roadmap decisions, and define use-case driven value propositions. Finally, they will collaborate with Sales Enablement to develop materials that empower the field, support customer and partner engagements, and represent product marketing in internal planning and executive discussions.
Software solutions for PCB design automation
Altium offers software solutions for designing printed circuit boards (PCBs) in the electronic design automation (EDA) industry. Its main product, Altium 365, enables real-time collaboration and effective data management for PCB design projects, ensuring high reliability across various regions. The company operates on a subscription-based model, providing different tiers of software and optional add-on services to meet diverse customer needs. Altium's goal is to facilitate efficient and collaborative PCB design for a wide range of industries.