Senior Product Marketing Manager

Position Overview

• Location Type: Not Specified
• Job Type: Not Specified
• Salary: $163,647.00 - $191,272.00

Altium is a global leader in software and solutions for the electronics industry, transforming how electronics are designed and built. Altium is shaping the digital transformation of electronics product development, empowering global organizations to connect people, tools, and processes across every stage of the lifecycle. We are seeking Senior Product Marketing Managers to define and amplify our story and shape the future of our products. This role is ideal for individuals who can craft compelling narratives and influence product direction through market insights, understanding of customer pain and needs, and technical depth.

About the Role

As a Senior Product Marketing Manager, you will play a cross-functional role in defining and communicating the value of Altium’s portfolio. You will work across teams, including Product and Sales, to ensure our products solve real customer problems and are positioned for maximum market impact.

Responsibilities

Storytelling & Narrative Development:

• Craft compelling narratives that translate complex product capabilities into customer value, tailored to different personas, industries, and stages of digital maturity.
• Define and evolve core messaging, positioning, and go-to-market strategies for our solutions.
• Lead the creation of customer-facing content (presentations, videos, website copy, solution briefs, competitive battlecards, etc.) that supports awareness, adoption, and demand generation.
• Partner with Brand and Content teams to deliver high-impact campaigns and launches.

Product Influence & Roadmap Alignment:

• Act as the voice of the customer, bringing market insights, competitive intelligence, and buyer feedback into the product development process.
• Work closely with Product Management to influence priorities and roadmap decisions based on strategic market opportunities.
• Define use-case driven value propositions, tiered offerings, and product packaging strategies.

Cross-Functional Leadership:

• Collaborate with Sales Enablement to develop materials that empower the field (playbooks, objection handling, solution sheets, etc.).
• Support customer and partner engagements, including early access programs, advisory boards, and events.
• Represent product marketing in internal planning and executive discussions.

Requirements

• 7+ years in B2B product marketing, preferably in the electronics, semiconductors, or embedded systems industries.
• Proven experience driving product narratives, crafting differentiated positioning, and building content that connects technical depth with business value.
• Strong background in influencing product strategy, ideally with prior exposure to roadmap planning or product management.
• Excellent written and verbal communication skills—able to articulate complex ideas in a clear, confident, and persuasive way.
• Experience working in cloud-based platforms in the electronics space.
• Bachelor's degree in engineering, business, or a related technical field; advanced degrees or MBA are a plus.

Why Altium?

• Altium is transforming the way electronics are designed and built.
• Our digital platforms give more power to PCB designers, supply chain, and manufacturing, letting them collaborate as never before.
• Constant innovation has created a transformative technology, unique in its space.
• More than 30,000 companies and 100,000 electronics engineers worldwide use Altium.
• We are growing, debt-free, and financially strong, with the resources to become #1 in the EDA industry.

Application Instructions

• Not Specified