Senior Manager, Ad Platform Growth at NewsBreak

Mountain View, California, United States

NewsBreak Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
AdTech, Media, Digital AdvertisingIndustries

Requirements

  • Proven ability to identify, negotiate, and establish strategic partnerships (Partnership Development)
  • Expertise in planning, coordinating, and executing successful B2B events and webinars (Event Management)
  • Strong understanding of email marketing campaigns, social media promotion, and creating impactful marketing collateral (Marketing & Communication)
  • Ability to analyze market trends, category performance, and campaign data to inform strategic decisions (Data Analysis)
  • Excellent organizational skills to manage multiple projects, timelines, and stakeholders (Project Management)
  • Understanding of the sales funnel and ability to support business development efforts (Sales Acumen)
  • Proficient in using CRM tools, Google Forms, and implementing UTM tracking for lead generation and measurement (CRM & Tracking)
  • Strategic Thinking: Identifies long-term opportunities and develops actionable plans for growth
  • Relationship Building: Exceptional interpersonal skills to build rapport and trust
  • Proactive & Self-Starter: Takes initiative and drives projects forward with minimal supervision
  • Results-Oriented: Focused on achieving and exceeding revenue targets and KPIs
  • Skilled in Negotiation

Responsibilities

  • Drive New Advertiser Revenue: Consistently achieve quarterly targets for new advertiser revenue, directly impacting NewsBreak’s bottom line
  • Strategic Partnership Management: Identify, establish, and nurture mutually beneficial strategic partnerships that introduce and onboard new advertisers to NewsBreak
  • Develop Referral Programs: Design and implement effective referral programs with partners to drive consistent, high-quality advertiser leads
  • Lead Event Strategy & Execution: Develop and execute a comprehensive event strategy (including webinars and industry events) from end-to-end, managing content, logistics, vendors, and post-event lead generation
  • Conduct Market & Category Analysis: Perform in-depth analysis of ad categories and market trends, understanding seasonality, and developing category-specific strategies to increase advertiser demand
  • Drive Content Marketing & Community Engagement: Leverage community platforms like Facebook groups, STMForum, Afflift, and LinkedIn to engage with potential advertisers and build brand presence
  • Support Sales Enablement: Assist with booking meetings, engineering timelines, and coordinating client engagements to support new advertiser acquisition
  • Create Case Studies: Collaborate with Account Managers and advertisers to develop compelling success stories and case studies

Skills

Key technologies and capabilities for this role

Advertiser AcquisitionStrategic PartnershipsReferral ProgramsEvent ManagementRevenue GrowthAdTechBusiness DevelopmentSalesWebinarsUser Acquisition

Questions & Answers

Common questions about this position

What is the salary or compensation for the Senior Manager, Ad Platform Growth role?

This information is not specified in the job description.

Is this Senior Manager position remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Senior Manager, Ad Platform Growth role?

Key skills include proven ability in partnership development to identify, negotiate, and establish strategic partnerships; expertise in event management for planning, coordinating, and executing B2B events and webinars; and skills in marketing and communication.

What is the company culture like at NewsBreak?

NewsBreak is a Great Place to Work®-certified company with a dynamic team of technologists, product innovators, and business leaders passionate about solving meaningful challenges at scale, and they seek Dreamers, Builders, and Innovators.

What makes a strong candidate for this Senior Manager role?

A strong candidate is a strategic thinker with a proven track record in partnership development, event management, and driving new advertiser revenue through strategic partnerships, events, and market analysis.

NewsBreak

Digital news aggregation and distribution platform

About NewsBreak

NewsBreak is a digital platform that provides a variety of news articles and stories to its users. It aggregates news from multiple sources, including independent contributors, and presents it in a user-friendly format. The platform covers a wide range of topics, including local news, global events, lifestyle, and entertainment, which helps it appeal to a diverse audience. Unlike traditional news outlets, NewsBreak focuses on content aggregation and distribution, allowing it to quickly adapt to the interests of its users. The company primarily generates revenue through advertising, leveraging its large user base to attract advertisers, and may also partner with news providers and content creators to enhance its offerings. The goal of NewsBreak is to deliver a comprehensive news experience that keeps users informed about various topics while maintaining a broad reach in the competitive news and media industry.

Mountain View, CaliforniaHeadquarters
2015Year Founded
$136MTotal Funding
SERIES_CCompany Stage
Consumer Goods, EntertainmentIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave
Paid Holidays
Paid Parental Leave
Health Savings Account/Flexible Spending Account
Commuter Benefits
Team Activity Budget

Risks

Emerging local news platforms using AI could threaten NewsBreak's market share.
Rise of misinformation poses a risk to NewsBreak's reputation and user trust.
Increasing use of ad-blockers may reduce effectiveness of NewsBreak's advertising revenue.

Differentiation

NewsBreak focuses on hyper-local content, enhancing user engagement and retention.
The platform's Contributor Network provides local news coverage in underrepresented communities.
NewsBreak is the first app IAB Tech Lab Open Measurement certified using Prebid integration.

Upsides

Expansion into video advertising aligns with rising video content consumption trends.
AI-driven content personalization can enhance user experience and engagement.
Mobile-first strategy optimization is crucial as mobile traffic dominates global website visits.

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