Senior Lifecycle Marketing Manager

Position Overview

• Location Type: Onsite (SF preferred)
• Employment Type: Full-time
• Job Type: Marketing Management

Headspace is seeking a Senior Lifecycle Marketing Manager who’s passionate about creating meaningful, personalized experiences that support our members’ mental health and wellbeing. In this role, you’ll craft thoughtful, data-driven lifecycle strategies that deepen engagement and help members get the most out of their Headspace journey—delivering the right message at the right time, through the right channel. We’re looking for a lifecycle marketer with strong engagement and retention experience, who’s energized by testing, learning, and optimizing. You’ll play a key role in shaping the member experience, partnering closely with Product, Data, Engineering, and Marketing teams to ensure every interaction feels seamless, supportive, and impactful.

Requirements

• Experience:
  • Experience in app-based subscriptions
  • Consumer engagement and retention
• Skills:
  • Proficiency in Braze to execute & report on campaigns
  • Proven track record of engagement experiments that drive impact
  • Strong communication skills and cross-functional partnerships
  • Ability to interpret data, define success metrics, and iterate based on performance insights.
  • Growth mindset – passionate about learning, iterating quickly, implementing

Responsibilities

• Lead the strategy and end-to-end experience of thoughtful, personalized lifecycle marketing campaigns that deepen engagement and drive retention.
• Work closely with cross-functional product partners to strategize & support member experiences inside/outside the app, proposing innovative solutions, leveraging qualitative and quantitative data to inform plans.
• Design and optimize multi-channel touchpoints (i.e. email, SMS, push, in-app) to deliver timely, relevant experiences that support members throughout their journey.
• Understand core metrics and build an experimentation plan to drive initiatives, prioritized by key objectives, level of effort, opportunity size.
• Develop and utilize engagement frameworks and playbooks to drive experimentation, providing subject matter expertise to cross-functional partners.
• Strong communication with cross-functional partners and leadership; present to leadership and teams experiment details, results, learnings, next steps in an effort to drive seamless alignment.
• Drive innovation by leveraging AI to scale personalized engagement.

Preferred Skills

• B2B & B2B2C business model experience
• Consumer healthtech
• Use of AI to scale personalized comms

Pay & Benefits

• Base Salary Range: $99,000 - $158,000
• Headspace offers a robust Total Rewards package, including cash salary and other benefits.