Senior Lifecycle Manager Marketing

Salary: Location Type: Employment Type:

Position Overview

Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings. We are seeking individuals who share our passion and are driven to tackle challenges, find solutions, and make the financial space better for the communities we serve. Our team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can benefit from them the most, particularly the 100 million+ Americans who have no or low credit. We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

The Role

We’re seeking a Senior Lifecycle Manager Marketing to architect and execute all payment and account lifecycle communications. You will be the go-to expert for timing, frequency, tone, and channel strategy across:

• Payment reminders & delinquency recovery for all financial products (a must-have skillset)
• Credit account lifecycle communications (line increase offers, utilization check-ins)
• Other Product launches: Provide Lifecycle support

This is a high-visibility, hands-on individual-contributor role. You’ll collaborate closely with Product Marketing, Analytics, Product, and Ops while owning end-to-end campaign design, execution, and optimization in Braze (and related channels).

Responsibilities

Lifecycle Strategy & Planning

• Design messaging frameworks for all product lifecycles: onboarding, payment cadence, delinquency recovery, credit line growth, utilization monitoring, and re-engagement.
• Build quarterly roadmaps of campaigns tied to key metrics (open rates, CTR, payment-rate lift, credit utilization improvements).

Campaign Execution & Optimization

• Configure and launch email, push, SMS, and in-app journeys in Braze, ensuring flawless segmentation, timing, and personalization.
• Develop and iterate multi-variant tests to identify optimal subject lines, creative, cadences, and channel mixes.
• Monitor performance in real time; pull insights from BI dashboards and adjust tactics rapidly.

Segmentation & Personalization

• Partner with Analytics to define high-value segments (e.g., upcoming payment due, past-due by X days, high-utilization cardholders).
• Leverage dynamic content and liquid templating for hyper-relevant, behavior-driven messaging.

Cross-Functional Collaboration

• Work with Product Marketing to align messaging on new features (e.g., credit line increases, card rewards).
• Sync with Growth and Paid teams to ensure cohesive omnichannel experiences.
• Liaise with Compliance and Ops to maintain CAN-SPAM, TCPA, and other regulatory adherence.

Documentation & Governance

• Maintain a “Test Library” of hypotheses, variants, and results to drive knowledge sharing.
• Present learnings and recommendations to senior leadership in regular retrospectives.

Who You Are

• 5+ years of hands-on lifecycle marketing experience, including direct ownership of financial product account lifecycle management - payment communications strategy is a plus.
• Experience in a Fintech, subscription, or financial services environment is a plus.
• Expert-level proficiency with Braze (or similar: Iterable, Customer.io) for creating complex canvases and engagement strategies.
• Deep understanding of email, push, SMS, and in-app best practices—deliverability, content design, and channel mix.
• Data-driven mindset: Comfortable with SQL or BI tools for data pulls, and statistically sound A/B testing.
• Proven track record optimizing payment lifecycle flows—from reminders through collections—plus credit card utilization and credit-line increase messaging.
• Strong project management skills.