CRM & Community Lifecycle Lead

Position Overview

• Location Type: Remote
• Employment Type: Full-Time
• Salary: Not specified
• Job Type: CRM & Community Lifecycle Lead
• Description: Sui is seeking a CRM & Community Lifecycle Lead to own the systems, strategy, and execution that shape how we connect with our global community — from developers to contributors to early adopters. This role is 70% CRM + lifecycle ownership, and 30% strategic community engagement and event planning. You’ll be responsible for designing a scalable, data-informed CRM infrastructure that allows us to build real relationships at scale — through personalized updates, contributor journeys, and lifecycle communications. You’ll also help guide how we engage community members in North America — a key geographic anchor for our global strategy — and partner with local teams to support event activations and in-person community moments.

Mission & Vision

• Mission: Onboard the next billion users to web3 by supporting the advancement and global adoption of the Sui blockchain.
• Vision: To create a better world that unlocks opportunities through universal access and individual ownership.

Responsibilities

• Own and manage CRM systems and workflows to support 500K+ community members worldwide.
• Select, implement, and manage tools (e.g., HubSpot, Segment, Braze, etc.) to build segmented, high-impact communications.
• Design and execute lifecycle email programs and newsletters — track open/click rates, engagement timing, spam risk, and more.
• Strategically shape audience segmentation, contributor funnels, and lifecycle stages (CLM) to deepen engagement.
• Partner with local community leads to ensure regional initiatives (e.g., university programs, meetups) connect to a unified global narrative.
• Represent Sui at select events in North America and help guide our strategy in the region.
• Collaborate across Community, Ecosystem, Events, and DevRel to keep messaging aligned and impactful.
• Analyze performance of CRM efforts and evolve based on data, experimentation, and user feedback.

Requirements

• 5 - 7+ years experience in CRM, lifecycle, or community operations roles — ideally in tech, developer ecosystems, or Web3.
• Strong hands-on experience with CRM platforms and tools like Segment, HubSpot, Salesforce Marketing Cloud, or similar.
• Deep understanding of lifecycle communication — from audience building to execution to performance analysis.
• Strategic thinker who can operate at both 10,000 ft and in the tools.
• Passionate about building relationships through systems, not just scale.
• Comfortable speaking at or supporting IRL events, especially across North America.
• Experience with data analysis and experimentation.

Company Information

• Organization: Sui Foundation
• Focus: Supporting the development, growth, and adoption of the Sui network.
• Values: Embrace transparency and level the playing field, Communicate openly to build a culture of trust, and Engage directly with the community.