Apollo.io

Senior Lifecycle Marketing Manager

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Marketing Technology, Customer EngagementIndustries

Company Information

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.

Position Overview

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About the Team: At Apollo, the Lifecycle Marketing team is responsible for designing and executing full-funnel campaigns that convert prospects into customers and customers into advocates. We obsess over personalization, scale, and experimentation — with Customer.io and AI at the core of our stack. In this role, you’ll report to the Director of Lifecycle Marketing and work cross-functionally with Product Marketing, Sales, CS, and Growth to optimize Apollo’s journey from sign-up to success. You’ll have ownership over some of the most critical business goals — free-to-paid conversion, product adoption, expansion, and retention — and the room to innovate, build, and make a lasting impact.

Responsibilities

  • Lifecycle Campaign Execution: Own the strategy and execution of full-funnel lifecycle journeys — onboarding, adoption, expansion, and retention — personalized by segment, tier, and behavior.
  • Onboarding Optimization: Continuously test and refine early-stage journeys to increase conversion and feature adoption.
  • Cross-Sell & Upsell Enablement: Work with Product and PMM to surface the right value props to the right install base audiences at the right time.
  • Churn Prevention: Develop signal-based retention journeys and collaborate with CS for high-touch interventions.
  • Experimentation & Analytics: Leverage Apollo’s first-party data and AI tooling to launch high-volume, high-impact experiments.
  • AI-First Operations: Drive operational scale and speed by using AI to support lifecycle design, QA, and reporting workflows.
  • Cross-Functional Collaboration: Act as the connective tissue between lifecycle, sales, product, and marketing teams to align messaging and timing.
  • Lifecycle Analytics Infrastructure: Partner with RevOps and Marketing Ops to build dashboards and attribution models that surface actionable lifecycle insights across product usage, campaign touchpoints, and pipeline.

Qualifications

  • Lifecycle Strategy: 7+ years of proven experience designing CRM-integrated campaigns across activation, adoption, expansion, and retention in B2B SaaS.
  • Marketing Automation: Hands-on expertise in tools like Customer.io, Braze, Marketo, Iterable, or Klaviyo.
  • Data-Driven Decision Making: Ability to interpret lifecycle data and translate it into experiments and strategies.
  • Cross-Functional Collaboration: Skilled at building strong relationships and driving alignment with GTM and product teams.
  • AI Fluency: Embraces AI as an accelerant for writing, building, analyzing, and scaling lifecycle marketing.

Why You’ll Love Working at Apollo

At Apollo, we’re dri

Skills

Lifecycle Campaigns
Full-Funnel Marketing
Personalization
Segmentation
A/B Testing
Customer.io
AI
Cross-Functional Collaboration
Product Adoption
Retention Strategies

Apollo.io

Sales intelligence and engagement platform

About Apollo.io

Apollo.io provides a platform designed to enhance sales processes and improve outreach for businesses. Its main features include prospecting intelligence, which helps users identify and research potential leads, and enrichment job change alerts that keep databases accurate with extensive data points. The platform also offers sales engagement analytics, allowing users to create multi-channel outreach sequences. Additionally, Apollo.io supports API integrations for data enrichment and custom workflows. Unlike many competitors, Apollo.io focuses on a subscription-based model that offers various pricing tiers, catering to both small businesses and large enterprises. The company's goal is to optimize sales strategies and increase revenue for its clients while ensuring data privacy and security through compliance with industry standards.

San Francisco, CaliforniaHeadquarters
2015Year Founded
$244.3MTotal Funding
SERIES_DCompany Stage
Enterprise Software, CybersecurityIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Financial Planning

Risks

Rapid growth may strain Apollo.io's operational capabilities and customer service.
New executive hires could lead to strategic shifts misaligned with customer expectations.
Emerging competitors like Zitadel may challenge Apollo.io's market position.

Differentiation

Apollo.io offers verified contact data for over 210 million B2B contacts.
The platform integrates sales intelligence with engagement tools in one unified solution.
Apollo.io's compliance with ISO, SOC 2, and GDPR ensures high data security standards.

Upsides

Apollo.io ranked 125 on the 2024 Deloitte Technology Fast 500 with 954% growth.
The company raised $250 million, reaching a valuation of $1.6 billion.
Apollo.io's multi-channel outreach aligns with rising sales engagement trends.

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