Lifecycle Marketing Manager
BoulevardSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Marketing Technology, Customer EngagementIndustries
Requirements
Candidates should have 7+ years of proven experience designing CRM-integrated campaigns across activation, adoption, expansion, and retention in B2B SaaS, hands-on expertise in tools like Customer.io, Braze, Marketo, Iterable, or Klaviyo, and the ability to interpret lifecycle data and translate it into experiments and strategies. Strong cross-functional collaboration skills and fluency in AI are also required.
Responsibilities
The Senior Lifecycle Marketing Manager will own the strategy and execution of full-funnel lifecycle journeys — onboarding, adoption, expansion, and retention — personalized by segment, tier, and behavior, continuously test and refine early-stage journeys to increase conversion and feature adoption, work with Product and PMM to surface the right value props to the right install base audiences at the right time, develop signal-based retention journeys and collaborate with CS for high-touch interventions, leverage Apollo’s first-party data and AI tooling to launch high-volume, high-impact experiments, drive operational scale and speed by using AI to support lifecycle design, QA, and reporting workflows, act as the connective tissue between lifecycle, sales, product, and marketing teams to align messaging and timing, and partner with RevOps and Marketing Ops to build dashboards and attribution models that surface actionable lifecycle insights across product usage, campaign touchpoints, and pipeline.
Skills
Lifecycle Campaigns
Full-Funnel Marketing
Personalization
Segmentation
A/B Testing
Customer.io
AI
Cross-Functional Collaboration
Product Adoption
Retention Strategies
Apollo.io
Sales intelligence and engagement platform
About Apollo.io
Apollo.io provides a platform designed to enhance sales processes and improve outreach for businesses. Its main features include prospecting intelligence, which helps users identify and research potential leads, and enrichment job change alerts that keep databases accurate with extensive data points. The platform also offers sales engagement analytics, allowing users to create multi-channel outreach sequences. Additionally, Apollo.io supports API integrations for data enrichment and custom workflows. Unlike many competitors, Apollo.io focuses on a subscription-based model that offers various pricing tiers, catering to both small businesses and large enterprises. The company's goal is to optimize sales strategies and increase revenue for its clients while ensuring data privacy and security through compliance with industry standards.
San Francisco, CaliforniaHeadquarters
2015Year Founded
$244.3MTotal Funding
SERIES_DCompany Stage
Enterprise Software, CybersecurityIndustries
1,001-5,000Employees