Senior Global Lifecycle Marketing Specialist

Abu Dhabi, Abu Dhabi, United Arab Emirates

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Candidates must have at least 8 years of experience in lifecycle marketing or strategy, preferably in an online industry and a global remote company. Proven experience in stakeholder management, collaboration, and developing successful global and regional lifecycle marketing campaigns is required. Expertise in multichannel marketing, with a focus on product-led growth marketing, is essential. A deep understanding of operational methodologies like A/B testing and funnel analysis, along with experience using marketing automation tools, is necessary. Strong logical thinking, data-driven decision-making abilities, familiarity with various Business Unit products, and the ability to comprehend user preferences are crucial. Fluency in English is mandatory for coordinating with international partners and stakeholders, with additional languages being an advantage. The ability to work remotely and efficiently with global teams is also required.

Responsibilities

The Senior Global Lifecycle Marketing Specialist will directly own regional lifecycle marketing strategies, collaborating with local and global teams to execute new ideas and solutions that increase user activation and retention. They will leverage CRM channels such as email, app push notifications, and other product interfaces to engage users. The specialist will also utilize knowledge of acquisition marketing, performance marketing, and organic/integrated marketing for retargeting tactics. A growth hacking mindset will be applied to resolve conversion funnel issues and achieve incremental results. Collaboration with regional teams, data, design, content, and other marketing verticals is expected for launching and scaling successful campaigns, with a focus on implementing data-driven optimization based on insights from internal data and external market conditions.

Skills

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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