Lifecycle Marketer

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Technology, MarketingIndustries

Requirements

Candidates should possess 5+ years of experience in lifecycle or email marketing, with hands-on proficiency in email channels and enterprise-level marketing automation tools, such as Customer.io. Experience with data analysis tools like Looker, Hex, or Metabase, and familiarity with B2B or B2C SaaS and/or FinTech environments are strongly preferred.

Responsibilities

The Lifecycle Marketer will strategize and optimize the early lifecycle of users, focusing on conversion, onboarding, and activation. This involves executing and optimizing top-of-funnel programs, identifying and addressing friction points in the user journey through messaging strategies, and owning early lifecycle journeys from brief creation to performance analysis. The role requires using data to inform messaging and segmentation, collaborating with cross-functional teams on user-focused communications, and driving continuous improvement through experimentation and A/B testing.

Skills

Lifecycle Marketing

Email Marketing

Conversion Optimization

Onboarding

User Activation

Messaging Strategy

Audience Segmentation

Data Analysis

KPI Tracking

Copywriting

Design Collaboration

Product Marketing

Mercury

Banking services for startups and founders

About Mercury

Mercury provides banking services specifically designed for startups, regardless of their size or stage of development. Their offerings include free checking and savings accounts, debit and credit cards, and options for domestic and international wire transfers, as well as treasury and venture debt services. The platform is user-friendly, allowing founders to manage their finances with ease. What sets Mercury apart from traditional banks is its focus on the startup community, offering programs that connect founders with valuable resources and advice to help them succeed. The goal of Mercury is to empower startups by providing them with the financial tools and support they need to grow and thrive.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$146.8MTotal Funding

DEBTCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees