Lifecycle Marketing Manager

Position Overview

At Mercury, we are seeking a creative and data-driven Lifecycle Marketing Manager to join our Growth Marketing team. This role is responsible for strategizing and optimizing the early lifecycle of Mercury users, focusing on conversion, onboarding, and activation. You will collaborate with cross-functional teams to maximize user acquisition and engagement with our financial products.

About Mercury

Mercury is a financial technology company, not a bank. Banking services are provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC. We aim to elevate email marketing into an art form, making every interaction irresistible.

Responsibilities

• Execute and optimize top-of-funnel lifecycle programs to drive signups, application completions, and product activation.
• Partner with growth, product, and onboarding teams to identify and address friction points in the early user journey through targeted messaging strategies.
• Own and iterate on early lifecycle journeys, including writing briefs, managing QA, setting logic, and analyzing performance for continuous improvement.
• Leverage data to inform messaging strategy and audience segmentation, working closely with data science to define and track key performance indicators (KPIs) related to signup and activation.
• Collaborate with copywriters, designers, and product marketers to create high-quality, user-focused communications that guide users toward value.
• Champion a test-and-learn mindset by proposing experiments, launching A/B tests, and iterating based on results.

Requirements

• Experience: 5+ years in lifecycle or email marketing.
• Technical Skills:
  • Hands-on proficiency with email as a marketing channel.
  • Experience with enterprise-level marketing automation tools (Customer.io experience is a plus).
  • Experience using data analysis tools such as Looker, Hex, Metabase, or similar for marketing experiments.
• Industry Experience: B2B or B2C SaaS and/or FinTech experience is a strong plus.

Compensation & Benefits

The total rewards package at Mercury includes:

• Base salary
• Equity (stock options)
• Comprehensive benefits

Target New Hire Base Salary Ranges:

• US Employees (NYC, LA, Seattle, SF Bay Area): $128,600 - $144,600
• US Employees (Outside specified major cities): $115,700 - $130,100
• Canadian Employees (Any location): CA$121,500 - CA$136,700

Salary and equity ranges are competitive within the SaaS and fintech industry and are updated regularly based on reliable compensation survey data. Offers are determined by candidate experience, expertise, geographic location, and internal pay equity.

Company Culture & Values

Mercury values diversity & belonging and is an Equal Employment Opportunity employer. We consider all individuals seeking employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations for applicants with disabilities.

Application Instructions

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