Senior Product Manager, Next Best Action (NBA) Execution

Employment Type: Full-time

Position Overview

Humana’s Marketing organization is seeking a Senior Product Manager specializing in Next Best Action (NBA) execution to join the team, working anywhere in the US. As a Specialist in NBA Execution, you will play a hands-on role in translating strategy into real-time journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). You will lead all phases of the product life cycle, from inception to introduction into the marketplace, by developing products to meet specific customer needs and achieve specific cost and success outcomes. Once products are launched, you will monitor their efficacy and use customer and business partner feedback to ensure they are meeting customer needs across each customer segmentation, adjusting products over time to continue to achieve the desired outcomes.

Key Role Functions

• Configure, test, deploy, and iterate personalized journeys in Adobe Journey Optimizer based on NBA strategy.
• Collaborate with the data analytics team to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes.
• Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting.
• Conduct rigorous QA across events, wait steps, personalization rules, and cross-channel triggers.
• Monitor performance and resolve execution issues; partner with analytics to refine logic and improve outcomes.
• Serve as a subject matter expert (SME) for AJO/AEP capabilities; upskill others on best practices in journey orchestration.

Requirements

• Required Qualifications:
  • 3+ years of marketing operations or lifecycle marketing experience.
  • 2+ years of hands-on configuration experience with Adobe Journey Optimizer and Adobe Experience Platform.
  • Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization.
  • Effective communicator across technical and business teams; detail-oriented in managing journey flows.
  • Comfortable working in pod-based or agile cross-functional environments.
• Preferred Qualifications:
  • Adobe certifications in AEP or AJO are a plus.
  • Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging.
  • Experience in highly regulated industries (e.g., healthcare, financial services).
  • Exposure to JSON, event payloads, or API-driven personalization.
  • Understanding of NBA personalization logic frameworks.

Application Instructions

• (No specific application instructions were provided in the original text.)

Company Information

Become a part of our caring community and help us put health first. Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1
• Paid time off, holidays, volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program

Additional Information

• This role is a 100% remote role anywhere in the US and will primarily operate on Eastern Standard Time business hours.
• To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
  • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.
  • Satellite, cellular and microwave connection can be used only if approved by leadership.
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.