The Coca-Cola Company

Senior Key Account Manager, Meijer and HyVee

Grand Rapids, Michigan, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Beverages, Consumer GoodsIndustries

Sr. Key Account Manager, Meijer & HyVee

Employment Type: Full-time

Location: United States of America, Chicago Travel Required: 26% - 50% Relocation Provided: No Job Posting End Date: July 15, 2025


Position Overview

BODYARMOR is a fast-paced, dynamic environment where brand builders work together with the goal of becoming the number one sports drink. Extreme passion and teamwork are essential for success. BODYARMOR fosters camaraderie and helps develop valuable relationships with common goals in mind. We offer an entrepreneurial culture combined with the resources and insight of The Coca-Cola Company, acquired in 2021. This unique environment allows individuals to exceed expectations, multitask, meet deadlines, and enjoy accomplishing goals.

BODYARMOR is seeking a Sr. Key Account Manager, Meijer & HyVee to join our team. This role will lead a cross-functional team to deliver business results across assigned customers. As a key leader, you will lead annual planning processes and negotiate annual agreements to ensure alignment and execution to achieve aggressive business targets. You will provide subject matter expertise to resolve complex customer issues and deliver BODYARMOR annual goals.


Responsibilities

Customer Development

  • Strategic leader responsible for the Direct Customer/Business Management of the assigned customer channel.
  • Create and develop the vision and strategy to support both long-term and short-term business objectives.
  • Exhibit subject matter expertise and demonstrate experience in successfully building and creating joint business planning models for customers.
  • Drive processes and execution of annual plans across assigned customers and bottlers.
  • Deliver key business and financial metrics, including topline results (Revenue, volume, Share) and key financial metrics (trade spend and T&E budgets).
  • Partner with Sr. Management and cross-functional team members to build Annual Plans to achieve both short-term and long-term business objectives.
  • Lead annual negotiations, ensuring an optimized partnership agreement is in place that supports overall organizational priorities.
  • Collaborative leader of a cross-functional team responsible for the development and implementation of overall customer selling stories, providing key insights to deliver all key execution metrics (Assortment, Shelving, Pricing, Merchandising and Innovation).
  • Oversee ongoing account updates and performance reporting against key metrics, problem-solve plan gaps, and bring forward recommendations to deliver on required business objectives.
  • Develop and leverage top-level external relationships at major accounts to optimize BODYARMOR positioning in the market.

System Leadership

  • Participate in all system routines as needed (CCLT, Customer Core Teams) to provide customer updates, including annual plan targets and elements, and ongoing customer performance updates and action plans to deliver annual plans.
  • Work closely with Coca-Cola NAOU + Bottler Customer Leads (Directors/AE’s) to maximize mutual customer plans, results, and execution.
  • Build and leverage relationships with both BODYARMOR teams and Bottlers to ensure alignment and focus on delivering key customer objectives.

Cross-Functional Communication and Collaboration

  • Provide ongoing updates on customer plan results and opportunities to BODYARMOR management.
  • Participate in key cross-functional routines to provide ongoing plan updates and ensure flawless execution of customer programs and initiatives.
  • Provide customer input to annual plans, including all Marketing, Commercial, and Innovation plans.

Organizational/People Development

  • Fully leverage all cross-functional resources to deliver best-in-class execution.

Company Information

BODYARMOR is a fast-paced, dynamic environment where brand builders work together with the goal of becoming the number one sports drink! Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR team. BODYARMOR builds camaraderie amongst co-workers, and helps develop valuable relationships, with common goals in mind. BODYARMOR exudes an entrepreneurial culture combined with the resources and insight of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives people the ability to go above and beyond expectations, multi-task, meet deadlines, and have fun accomplishing goals.

Skills

Key Account Management
Customer Development
Strategic Planning
Negotiation
Business Planning
Cross-functional Team Leadership
Problem-Solving
Sales Strategy

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters
1892Year Founded
IPOCompany Stage
Consumer GoodsIndustries
10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.
Economic pressures may reduce consumer spending on premium Coca-Cola products.
AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.
Strong brand equity and marketing efforts drive consumer loyalty and market presence.
Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.
Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.
Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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