Senior Growth Marketing Manager — Ukraine at Binance

Eastern Europe

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, BlockchainIndustries

Requirements

2–4 years of relevant experience in Growth, Digital, or Performance Marketing (preferably crypto, tech/IT, fintech, e-commerce, or mobile apps)
Proven expertise in Acquisition, Retention, Paid Ads, ASO/SEO, Analytics, CRM/email marketing
Execution-oriented mindset with strong ownership and independence
Analytical and data-driven, with hands-on A/B testing and product optimisation experience
Native-level Ukrainian + strong English proficiency
Passion for crypto / blockchain / fintech, staying up-to-date with industry trends

Responsibilities

User Growth & Reactivation: Launch non-standard activations to engage and reactivate the existing userbase
Unlock new user growth via creative innovations: new product offerings, interactive mechanics, A/B testing, and lifecycle optimisation
Map and improve the entire user journey (Visit → Registration → KYC → Deposit → Trade) to boost business conversion funnel
Promotions: Drive and execute series of educational and bonus-based campaigns
Ads management: Ideate, test, and optimize paid acquisition campaigns (web + app)
Manage ASO/SEO experiments and retargeting campaigns
Accountability & Reporting: Fully own Ukrainian OKRs completion, frequently escalate Metrics Progress & Campaigns Performance with Marketing & Operations team

Skills

Key technologies and capabilities for this role

A/B TestingASOSEOPaid AcquisitionRetargetingUser AcquisitionLifecycle OptimizationFunnel OptimizationOKRsGrowth MarketingReactivation Campaigns

Questions & Answers

Common questions about this position

Is this role remote or onsite?

The role offers full-time onsite or remote work options, with location flexibility. Ukrainian language proficiency is required due to the nature of the role.

What skills are required for this Senior Growth Marketing Manager position?

Candidates need 2–4 years of experience in Growth, Digital, or Performance Marketing, proven expertise in Acquisition, Retention, Paid Ads, ASO/SEO, Analytics, CRM/email marketing, an execution-oriented mindset with A/B testing experience, native-level Ukrainian and strong English, plus passion for crypto/blockchain/fintech.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the company offer for this position?

It offers a senior role with full ownership of growth marketing in a top-priority market, opportunity to shape the growth framework for Binance Ukraine (a Top10 Mature Market globally), and work alongside teams.

What should I include in my application for this role?

Submit an English CV only, as only English CVs will be evaluated. Highlight 2–4 years in growth/performance marketing, Ukrainian language skills, and crypto passion to stand out.

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees