Senior Growth Marketing Manager

New York, New York, United States

Auto‑apply with AI Apply

$130,000 – $170,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital MarketingIndustries

Requirements

Candidates should possess 4-6 years of experience with ROAS/KPI-driven performance marketing, demonstrating a track record of managing campaigns across TikTok, Meta, and other digital channels. Strong analytical skills and experience with data-driven decision-making are essential, along with a location preference in or near the NYC area for in-person work.

Responsibilities

As the Senior Growth Marketing Manager, you will support the performance marketing strategy by crafting and conducting campaigns across various channels, including Video, SEM, Display, Social, and Affiliate. You will manage the creative process, fine-tune web conversion and funnel optimization, launch and optimize custom landing pages, pioneer new marketing channels, and collaborate with the Biz Ops and Analytics team to translate data into actionable insights while diligently monitoring performance metrics such as ROAS, CAC, and CPLV.

Skills

TikTok

ResortPass

Day access to luxury hotel amenities

About ResortPass

ResortPass allows people to access luxury hotel amenities for a day without needing to stay overnight. Users can enjoy features like pools, spas, and fitness centers at top hotels such as Ritz-Carlton and Four Seasons. The service works by partnering with over 1,300 hotels to offer their facilities on a day-use basis, making it easy for locals and visitors to experience premium amenities. Unlike traditional hotel stays, ResortPass focuses on providing flexible access to luxury experiences. The company's goal is to enhance everyday life by making luxury more accessible, and since its start in 2016, it has connected over 3 million users to resort amenities.

Santa Monica, CaliforniaHeadquarters

2016Year Founded

$36.4MTotal Funding

SERIES_BCompany Stage

Consumer Goods, EntertainmentIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Stock Options

401(k) Retirement Plan

Unlimited Paid Time Off

Commuter Benefits

Paid Parental Leave

Risks

Increased competition from new entrants like Daycation and DayPass in the day pass market.

Potential local community backlash over increased traffic and noise from day guests.

Economic downturns could reduce discretionary spending on luxury experiences, impacting revenue.

Differentiation

ResortPass offers unique day access to luxury hotel amenities without overnight stays.

Partnerships with over 1,300 hotels, including Ritz-Carlton and Four Seasons, enhance credibility.

The platform connects locals and visitors to premium amenities, enhancing everyday luxury experiences.

Upsides

Growing trend of local, shorter escapes aligns with ResortPass's day access model.

Partnerships with brands like Smoothie King and Mastercard expand reach and customer incentives.

Hilton partnership for day pass packages boosts market presence across the Americas.

Land your dream remote job 3x faster with AI

Try Jobo Free