ResortPass

Senior Growth Marketing Manager

New York, New York, United States

$130,000 – $170,000Compensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Digital MarketingIndustries

Requirements

Candidates should possess 4-6 years of experience with ROAS/KPI-driven performance marketing, demonstrating a track record of managing campaigns across TikTok, Meta, and other digital channels. Strong analytical skills and experience with data-driven decision-making are essential, along with a location preference in or near the NYC area for in-person work.

Responsibilities

As the Senior Growth Marketing Manager, you will support the performance marketing strategy by crafting and conducting campaigns across various channels, including Video, SEM, Display, Social, and Affiliate. You will manage the creative process, fine-tune web conversion and funnel optimization, launch and optimize custom landing pages, pioneer new marketing channels, and collaborate with the Biz Ops and Analytics team to translate data into actionable insights while diligently monitoring performance metrics such as ROAS, CAC, and CPLV.

Skills

TikTok
Meta
SEM
Display
Social Media Marketing
Affiliate Marketing
Data Analysis
ROAS
CAC
CPLV
Landing Page Optimization
Conversion Rate Optimization
Web Analytics

ResortPass

Day access to luxury hotel amenities

About ResortPass

ResortPass allows people to access luxury hotel amenities for a day without needing to stay overnight. Users can enjoy features like pools, spas, and fitness centers at top hotels such as Ritz-Carlton and Four Seasons. The service works by partnering with over 1,300 hotels to offer their facilities on a day-use basis, making it easy for locals and visitors to experience premium amenities. Unlike traditional hotel stays, ResortPass focuses on providing flexible access to luxury experiences. The company's goal is to enhance everyday life by making luxury more accessible, and since its start in 2016, it has connected over 3 million users to resort amenities.

Key Metrics

Santa Monica, CaliforniaHeadquarters
2016Year Founded
$36.4MTotal Funding
SERIES_BCompany Stage
Consumer Goods, EntertainmentIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Stock Options
401(k) Retirement Plan
Unlimited Paid Time Off
Commuter Benefits
Paid Parental Leave

Risks

Increased competition from new entrants like Daycation and DayPass in the day pass market.
Potential local community backlash over increased traffic and noise from day guests.
Economic downturns could reduce discretionary spending on luxury experiences, impacting revenue.

Differentiation

ResortPass offers unique day access to luxury hotel amenities without overnight stays.
Partnerships with over 1,300 hotels, including Ritz-Carlton and Four Seasons, enhance credibility.
The platform connects locals and visitors to premium amenities, enhancing everyday luxury experiences.

Upsides

Growing trend of local, shorter escapes aligns with ResortPass's day access model.
Partnerships with brands like Smoothie King and Mastercard expand reach and customer incentives.
Hilton partnership for day pass packages boosts market presence across the Americas.

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