Senior Product Marketing Manager, Growth
VSCOFull Time
Senior (5 to 8 years)
The Senior Growth Marketing Manager should possess 5+ years of experience in growth marketing, product marketing, or a related field, with a strong emphasis on Product-Led Growth (PLG) and optimizing user journeys within a SaaS or B2B tech environment. They should have a proven track record of successful partnership with Product owners to drive significant improvements in user activation, conversion rates, and engagement, along with deep understanding of customer journey mapping and conversion funnel optimization. Furthermore, the candidate must have experience with behavior-based triggering tools beyond basic marketing automation platforms and expertise in A/B testing methodologies, including designing, executing, and analyzing tests across various marketing touchpoints, and hands-on experience with marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud) and CRMs (e.g., Salesforce).
As a Senior Growth Marketing Manager, you will own lifecycle nurtures by designing, implementing, and optimizing marketing journeys from trial acquisition through conversion and retention, bridging strategy and execution. You will drive feature adoption & engagement by leading initiatives to boost feature adoption and engagement through scaled educational efforts, including email, the customer hub, and webinars. Additionally, you will provide comprehensive support for setting up, testing, and measuring outbound marketing campaigns, generate converting copy & creative, orchestrate sales handoffs, and enhance performance reporting on key metrics such as lead quality, trial performance by channel, and trial-to-opportunity conversion across acquisition sources. Finally, you will coordinate website enhancements by working closely with the Web team to integrate marketing needs into all relevant website changes.
Managed endpoint detection and response services
Huntress provides managed endpoint detection and response (EDR) services to protect businesses from cyber threats, particularly ransomware. Their service includes 24/7 monitoring of clients' systems to identify potential cyberattacks. When a threat is detected, their team of security experts verifies the activity and alerts the client only if necessary, reducing the number of false positives that can occur with other services. In addition to threat hunting, Huntress offers security awareness training and resources like eBooks and webinars to educate employees about cybersecurity risks. Their commitment to high customer support and personalized reporting distinguishes them from competitors in the cybersecurity field. The goal of Huntress is to enhance the security posture of businesses by providing effective monitoring and education against cyber threats.