Growth Marketing Lead

Position Overview

• Location Type: [Not Specified]
• Employment Type: [Not Specified]
• Salary: [Not Specified]

The Role: We’re looking for a Head of Growth Marketing to lead the strategy and execution of growth initiatives across the entire user lifecycle. In this role, you’ll be responsible for driving user acquisition, engagement, and retention through data-driven, multi-channel marketing strategies. You’ll collaborate with cross-functional teams to optimize the marketing funnel and ensure we continue to scale effectively while maximizing user impact. As the leader of the growth marketing team, you will play a crucial role in shaping the overall strategy, experimenting with new tactics, and driving measurable results at every stage of the customer journey. You will bring a strong leadership background to inspire, manage, and grow a talented marketing team.

Responsibilities

• Own the overall growth strategy, ensuring that all marketing efforts align with the company's user acquisition and retention goals.
• Oversee multi-channel marketing strategies across digital advertising, email marketing, SEO, content, partnerships, and social media.
• Analyze user behavior and funnel performance, providing actionable insights to improve conversion rates and drive retention.
• Partner with the product and customer teams to build tailored growth initiatives that speak to different segments of our user base.
• Manage a budget and allocate resources across channels to maximize growth and ensure cost-effective marketing initiatives.
• Lead, mentor, and grow a team of marketing professionals, providing direction, support, and opportunities for development.
• Foster a collaborative and performance-driven team culture that encourages creativity, experimentation, and continuous improvement.

How You’ll Contribute

• Lead the development and execution of data-driven growth strategies across multiple channels.
• Drive user acquisition efforts through paid and organic marketing, SEO, content marketing, partnerships, and more.
• Focus on optimizing each stage of the user lifecycle—from awareness to activation, retention, and re-engagement.
• Collaborate with product, sales, and customer success teams to ensure alignment and maximize user impact.
• Manage, analyze, and optimize marketing campaigns to improve efficiency and ROI.
• Build and scale a high-performing growth marketing team, fostering a culture of experimentation, learning, and innovation.
• Provide strong leadership and mentorship to a growing marketing team, ensuring that they are aligned with company goals and have the resources they need to succeed.

Qualifications

• Proven experience in growth marketing, with a strong focus on user acquisition, retention, and lifecycle marketing.
• Significant leadership experience, with a track record of building, scaling, and managing high-performing teams.
• Strong understanding of digital marketing channels including paid ads, email, SEO, content, and social media.
• Demonstrated ability to lead and scale growth teams, fostering a culture of experimentation, learning, and innovation.