Senior Product Manager- Activation & Onboarding

Senior Product Manager - Onboarding and Activation

Position Overview

Twin Health is seeking a Senior Product Manager to lead the Onboarding and Activation experience for our members. This role is responsible for the end-to-end member journey, from the initial app interaction to full activation, aiming to create an ideal first impression and scale this experience to hundreds of thousands of members. The role operates at the intersection of consumer product design, automation, and activation metrics, requiring close collaboration with engineers, designers, operations, and clinical stakeholders.

Company Information

Twin Health is dedicated to empowering individuals to reverse, prevent, and improve chronic metabolic diseases. We have developed The Whole Body Digital Twin™, a dynamic representation of an individual's metabolism based on daily sensor data and self-reported preferences, enabling personalized, data-driven healthcare decisions.

Our team is passionate, talented, and driven by our purpose. Our culture fosters impact and enjoyment, with recognition including Innovator of the Year by EHIR, inclusion in the CB Insights Digital Health 150 (2021), and recognition in Built In's 2022 Best Places To Work Awards. Backed by leading venture capital funds like ICONIQ Growth, Sequoia, and Sofina, we are scaling globally to address the chronic metabolic disease health crisis. We have established significant partnerships with major employers such as Blackstone and Berkshire Hathaway.

Responsibilities

• Own the end-to-end member onboarding and activation experience, from first interaction to full program engagement.
• Develop and execute product strategies to improve activation rates, onboarding speed, and reduce dropoffs.
• Manage the full product lifecycle, including:
  • Documenting workflows
  • Writing specifications and user stories
  • Creating mockups
  • Gathering user feedback
  • Guiding feature development
  • Evaluating outcomes for continuous improvements
• Collaborate with stakeholders (e.g., care, operations, marketing) to understand manual workflows, identify pain points, and propose automation solutions.
• Build and iterate on AI-powered automations to support onboarding tasks such as scheduling, education, and care planning.
• Perform additional duties as assigned.

Qualifications

• 5–8+ years of experience in Product Management, with a strong focus on consumer product and mobile experience.
• Proven track record in building onboarding, activation, or acquisition workflows for consumer-facing products.
• Experience working with AI features, agents, or automations that replace or augment manual workflows.

Compensation and Benefits

• Salary Range: $155,000 - $175,000 annually.
• Twin Health offers comprehensive benefits and perks, reflecting our commitment to an outstanding culture and employee experience built on values of passion, talent, and trust.

Employment Type

• [Employment Type not specified]

Location Type

• [Location Type not specified]