Marketing Strategy & Planning Manager
dbt LabsSalary not specified
- Full Time
- Junior (1 to 2 years)
$150,000 – $220,000Compensation
Senior (5 to 8 years), Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Software, SaaSIndustries
Requirements
Candidates should possess 5+ years of product marketing experience, with at least 2 years specifically focused on Product-Led Growth (PLG) strategies or self-serve SaaS products, and a proven track record of working cross-functionally to develop positioning, messaging, and go-to-market strategies for complex technical products targeting builder/developer audiences. A strong understanding of the PLG motion and experience optimizing customer journeys are also required.
Responsibilities
The Product Marketing Lead, PLG will influence product strategy by shaping product roadmap, positioning, and narratives, conducting market research to identify trends and opportunities, developing clear and differentiated messaging for the Airtable platform, creating practical sales enablement materials, collaborating on go-to-market plans for self-serve programs, generating momentum within the builder community through content and customer success stories, optimizing self-serve customer journey metrics, and serving as the PLG champion across the organization by partnering effectively with product, marketing, sales, and customer success teams to deliver a cohesive self-serve experience.
Skills
Product Marketing
Product-Led Growth (PLG)
SaaS
Go-to-Market Strategy
Market Research
Messaging
Customer Journey Optimization
Sales Enablement
Builder Community
Content Creation
Customer Success
Airtable
SaaS platform for workflow and data management
About Airtable
Airtable offers a platform that merges spreadsheet and database functionalities, allowing users to manage workflows and data without advanced technical skills. The platform is adaptable for various uses, such as project management and customer relationship management, and enables users to visualize data in multiple formats. Operating on a subscription-based model, Airtable provides different pricing tiers to cater to a wide range of clients, from individuals to large organizations. The company's goal is to empower users to effectively manage their data and workflows, making software creation accessible to everyone.
Key Metrics
San Francisco, CaliforniaHeadquarters
2012Year Founded
$1,315.7MTotal Funding
SERIES_FCompany Stage
Data & Analytics, Consumer Software, Enterprise SoftwareIndustries
501-1,000Employees