Product Marketing Lead, PLG

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done. Airtable’s Marketing Team is looking for an experienced product marketer to shape the future of our self-serve business at Airtable. In this role, you will own the end-to-end messaging, positioning and GTM programs to drive new user signups. You will collaborate closely with product management to influence our PLG strategy and roadmap and help guide positioning of growth-focused features across our platform. You will also work with campaigns, and other marketing functions to elevate Airtable's profile as the fastest and easiest way to build AI-powered apps, driving full-funnel marketing efforts, including driving adoption for our newly launched AI products in partnership with demand generation and sales.

Requirements

• 5+ years of product marketing experience
• At least 2 years focused on PLG strategies or self-serve SaaS products
• Proven track record working cross-functionally to develop positioning, messaging, and GTM strategies for complex technical products
• Strong understanding of the PLG motion

Responsibilities

• Influence Product Strategy:
  • Shape product roadmap, positioning, and narratives
  • Conduct regular market research to identify trends, opportunities, and competitive positioning
• Messaging & Positioning:
  • Develop clear and differentiated messaging for the Airtable platform, specifically for self-serve builder audiences.
  • Create practical sales enablement materials built around customer use cases.
  • Ensure consistency of messaging across all channels.
• Go-to-Market Execution:
  • Collaborate with product, demand gen, and sales teams to create and execute comprehensive go-to-market plans for self-serve programs.
  • Lead product launches for PLG initiatives.
• Builder Community Development:
  • Generate momentum among the builder community by collaborating with Communications, Community, and Content teams.
  • Produce engaging content and customer success stories aligned with key use cases.
• Performance Optimization:
  • Own the end-to-end self-serve customer journey metrics.
  • Track and analyze key performance indicators to optimize strategies and drive consistent adoption and growth.
• Cross-Functional Leadership:
  • Serve as the PLG champion across the organization by partnering effectively with product, marketing, sales, and customer success teams.

Application Instructions

• Not specified in the provided text.