Senior Growth Marketing Analyst at PlayStation Global

San Mateo, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Entertainment, MarketingIndustries

Requirements

Bachelor's degree in Marketing, Business Analytics, or a related field
8+ years of experience in marketing analytics, with expertise in paid media and CRM analytics
5+ years of advanced S (incomplete in description)

Responsibilities

Develop and implement robust testing frameworks and measurement strategies to evaluate campaign performance and effectiveness across all marketing channels (Omnichannel Measurement Strategy)
Design and implement incrementality testing methods appropriate to the objective to measure the true impact of marketing programs on business/brand outcomes at scale (Incrementality Testing)
Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on critical metrics across various segmentation models and strategies (Advanced Customer and Campaign Analysis)
Regularly partner with key business, analytics, and technical teams across the business to understand their foundational expertise and lead how growth marketing principles build off and enhance these fields for our programs (Cross Functional Collaboration)
Have a clear understanding of CRM platforms and strategies that inform marketing effectiveness (CRM Platform Expertise)
Provide data-based recommendations and insights to support and optimize on a wide range of innovative marketing programs in high potential growth areas (Market Adaptability and Innovative Optimizations)
Use clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns (Clean Room Analysis)
Leverage the latest advancements in generative AI and effective prompt engineering to drive improvements in our data engineering, reporting, and planning capabilities (Generative AI Support)
Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions (Insights and Storytelling)
Collaborate with martech, business intelligence, and other analytics teams to integrate data from various sources, ensuring comprehensive analysis and reporting (Data Integration)
Present findings and recommendations to business partners, including senior leadership, in a clear and concise manner (Partner Communication)

Skills

Key technologies and capabilities for this role

audience analyticsomnichannel measurementincrementality testingmarketing analyticsCRM platformspaid mediadata analysistesting frameworksforecastingA/B testing

Questions & Answers

Common questions about this position

What is the salary for the Senior Growth Marketing Analyst position?

This information is not specified in the job description.

Is this role remote or office-based?

The position is based in San Mateo, CA (Collab)/ Remote.

What key skills are required for this role?

The role requires a deep analytical background, expertise in audience data and testing methods, proficiency with CRM platforms and marketing platforms in paid media, and skills in omnichannel measurement, incrementality testing, and clean room analysis.

What is the company culture like at PlayStation?

PlayStation strives to create an inclusive environment that empowers employees and embraces diversity, welcoming those with passion and curiosity for innovation, technology, and play to join the global team.

What makes a strong candidate for this position?

A strong candidate has a deep analytical background, proven track record in using data for marketing forecasts and performance, expertise in CRM and paid media platforms, and experience partnering with multi-disciplinary teams to develop creative approaches to marketing challenges.

PlayStation Global

Designs and markets gaming consoles and accessories

About PlayStation Global

Working at PlayStation offers the opportunity to be part of a leading company in the gaming industry, renowned for its cutting-edge technology like haptic feedback and 4K HDR visuals. Employees are immersed in a culture of innovation and excellence that pushes the boundaries of gaming and entertainment. Contributing to a globally recognized brand that consistently delivers high-quality, immersive gaming experiences, ensures a dynamic and fulfilling work environment.

Foster City, CaliforniaHeadquarters

1994Year Founded

M_AND_ACompany Stage

Consumer Software, Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health and wellness: Medical (PPO, HDHP, and HMO), dental, vision, disability, employee assistance program, flexible spending accounts, health savings account, student loan repayment assistance, education reimbursement program, wellness reimbursement, identity theft protection, basic and voluntary life and AD&D insurance, business travel accident insurance, 4.5% 401(k) match, commuter program, additional voluntary programs (group legal, pet insurance, auto and home insruance), onsite flu shots and biometric screenings

Family and time off: 12 paid holidays, generous PTO, paid parental leave, adoption assistance program, 529 college savings plan match, back-up child care, parental and elder care coaching

Perks: Sony product discounts, passport perks program, monthly $10 Playstation Network voucher, employee referral bonus, game launch events

Risks

Increased competition from cloud gaming services may impact PlayStation's market share.

Semiconductor shortages could affect PlayStation 5 sales and customer satisfaction.

Cybersecurity threats pose risks to PlayStation Network's stability and user trust.

Differentiation

PlayStation Network offers a comprehensive suite of gaming and media services.

The platform supports a wide range of PlayStation consoles and devices.

PlayStation's integration with PSVR enhances its virtual reality gaming experience.

Upsides

PlayStation's acquisition of Haven Studios could boost exclusive game offerings.

The rise of cross-platform play can increase user engagement on PlayStation Network.

Growing VR market aligns with PlayStation's investment in PSVR technology.

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