ABM Lead
UserTestingFull Time
Junior (1 to 2 years)
Candidates should possess 5-8 years of B2B marketing experience, with a minimum of 2-3 years focused on account-based marketing or demand generation. Proven experience using AI tools to enhance demand generation and ABM tactics at scale is required, alongside a track record of successful ABM campaigns that drive pipeline and revenue in collaboration with sales. Strong analytical skills for data interpretation and strategy development, experience with ABM platforms like 6sense or Demandbase, and proficiency in marketing automation and CRM systems such as Marketo, HubSpot, or Salesforce are necessary. Excellent communication, collaboration, and influencing skills, along with a creative and proactive problem-solving approach, are also essential.
The Senior Enterprise Campaign Manager will define strategy and lead the execution of high-touch campaigns for Vanta's enterprise accounts. This includes identifying target accounts, building account lists, and aligning campaign objectives with Sales and RevOps. The role involves championing AI-driven tools for personalization and automation, collaborating with Product Marketing on messaging, and managing multi-channel campaigns across email, digital advertising, direct mail, webinars, and events. Responsibilities also include utilizing ABM and marketing automation platforms to orchestrate and measure campaigns, analyzing performance for optimization, and maintaining documentation of campaign strategies and metrics for cross-functional visibility.
Automates SOC 2 compliance for businesses
Vanta simplifies the process of obtaining and maintaining SOC 2 certification, which is essential for organizations that manage sensitive customer data. The company offers a software-as-a-service (SaaS) platform that automates numerous checks to ensure that security controls are effective and compliant with industry standards. This automation helps small to medium-sized enterprises (SMEs) and tech companies monitor risks and vulnerabilities continuously, significantly reducing the time and cost associated with achieving SOC 2 compliance. Vanta's subscription-based model provides clients with a more efficient and cost-effective way to maintain compliance compared to traditional methods. The goal of Vanta is to transform the compliance process, allowing organizations to focus on their core operations while enhancing their security posture.