[Remote] Senior ABM Manager at Later

The Senior ABM Manager will develop and execute Later's ABM strategy, aligning with Sales and Demand Gen leadership on ICP, account prioritization, and coverage strategy. They will launch integrated, multi-channel campaigns including email, paid media, direct mail, webinars, and events, while building tailored content experiences for specific buyer roles and verticals. This role involves continuously optimizing campaigns based on engagement signals, pipeline progression, and ROI reporting, as well as leading webinars and partner marketing initiatives. The manager will also collaborate with internal teams to develop campaign assets, ensure accurate targeting and tracking, and act as the day-to-day ABM partner to sales teams. Additionally, they will conduct competitor and industry research to keep programs innovative and evangelize ABM best practices across the organization.