Account Based Marketing Manager
PersonaSalary not specified
Full Time
Entry Level & New Grad
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software, Marketing Technology, Social Media, Influencer MarketingIndustries
Requirements
The Senior ABM Manager should have experience developing and executing ABM strategy for 1:1, 1:few, and 1:many programs. Candidates must be proficient in leveraging platforms such as HockeyStack, Salesforce, and various ad platforms for campaign orchestration and measurement. A strong understanding of ABM success metrics, including pipeline influence and revenue impact, is essential. Experience in building tailored content for different buyer roles and verticals is also required. The role necessitates cross-functional collaboration with Design, Web, Creative, Brand, Revenue Operations, and Data teams, as well as direct partnership with Sales leaders, SDRs, and BDRs.
Responsibilities
The Senior ABM Manager will develop and execute Later's ABM strategy, aligning with Sales and Demand Gen leadership on ICP, account prioritization, and coverage strategy. They will launch integrated, multi-channel campaigns including email, paid media, direct mail, webinars, and events, while building tailored content experiences for specific buyer roles and verticals. This role involves continuously optimizing campaigns based on engagement signals, pipeline progression, and ROI reporting, as well as leading webinars and partner marketing initiatives. The manager will also collaborate with internal teams to develop campaign assets, ensure accurate targeting and tracking, and act as the day-to-day ABM partner to sales teams. Additionally, they will conduct competitor and industry research to keep programs innovative and evangelize ABM best practices across the organization.
Skills
Account-Based Marketing (ABM)
Demand Generation
Sales
Revenue Operations
Multi-channel campaigns
Pipeline influence
Deal velocity
Social media marketing
Influencer marketing
Data analysis
Campaign orchestration
Later
Social media management and influencer marketing tools
About Later
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.
Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Risks
Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.
Differentiation
Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.
Upsides
AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.
Related Jobs
RemoteRemoteABM/Segment Director
Garner HealthSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteABM Manager
ChainguardSalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
RemoteSenior Manager, Demand Generation & ABM
Wpromote$90,000 - $115,000/year
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
RemoteSenior Enterprise Campaign Manager
Vanta$148,000 - $174,000/year
- Full Time
- Senior (5 to 8 years)
RemoteABM Lead
UserTestingSalary not specified
- Full Time
- Junior (1 to 2 years)
RemoteMarketing Account Lead
Research InnovationsSalary not specified
- Full Time
- Senior (5 to 8 years)