Account Based Marketing Manager
PersonaFull Time
Entry Level & New Grad
The ideal candidate will have experience developing and executing strategic ABM programs targeting upper mid-market and enterprise accounts. Proficiency with platforms such as HockeyStack, Salesforce, and various ad platforms is necessary. Strong analytical skills to optimize campaigns using engagement signals, pipeline progression, and ROI reporting are also required. Experience in leading webinars and partner marketing initiatives is preferred.
The Senior ABM Manager will develop and execute Later's ABM strategy for 1:1, 1:few, and 1:many programs, aligning with Sales and Demand Gen leadership on ICP, account prioritization, and coverage strategy. They will launch integrated, multi-channel campaigns, build tailored content experiences, and continuously optimize campaigns. This role involves cross-functional collaboration with Design, Web, Creative, Brand, Revenue Operations, and Data teams, as well as partnering with Sales leaders, SDRs, and BDRs. The manager will also conduct competitor and industry research, stay updated on ABM best practices, and report on campaign performance.
Social media management and influencer marketing tools
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.