UserTesting

Segment Marketing Manager, Enterprise

United States

UserTesting Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Experience Research and InsightsIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, and have at least 5 years of experience in marketing, with a focus on enterprise sales and marketing. Strong strategic thinking, analytical skills, and the ability to develop and execute marketing plans are essential. Experience with ABM (Account-Based Marketing) and demand generation tactics is highly desired.

Responsibilities

As the Segment Marketing Manager for Enterprise, North America, you will be responsible for owning and driving the marketing strategy for Enterprise accounts, developing segment-specific plans aligned with pipeline goals and revenue targets, ensuring a balance of demand generation, ABM campaigns, and high-touch experiences, and working closely with sales and other teams to generate pipeline and drive revenue. You will also be instrumental in bringing the Enterprise segment strategy to life and maintaining tight alignment across all go-to-market functions.

Skills

Demand Generation
Account-Based Marketing (ABM)
Digital Campaigns
Customer Engagement
Go-to-Market Strategy
Marketing Program Design
Pipeline Development
Revenue Alignment
High-Touch Customer Experiences

UserTesting

Provides customer insights for digital products

About UserTesting

UserTesting provides organizations with valuable customer insights to improve the development and delivery of digital products and experiences. Their platform allows clients to quickly gather feedback from a diverse audience, which helps in understanding user needs and preferences. This feedback can be obtained early in the product development cycle, reducing uncertainty and enhancing the relevance of the data collected. UserTesting differentiates itself by offering the most comprehensive experience research solution in the market, catering to a wide range of clients from small businesses to large enterprises. The company operates on a subscription-based model, generating revenue through recurring fees for access to its platform and services.

Key Metrics

San Francisco, CaliforniaHeadquarters
2007Year Founded
$147.6MTotal Funding
IPOCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees

Risks

Increased competition from AI-driven platforms threatens UserTesting's market share.
Privacy regulations like GDPR may limit UserTesting's data collection capabilities.
Economic downturns could reduce client spending on user research services.

Differentiation

UserTesting offers a comprehensive on-demand human insights platform for customer-centric decisions.
The platform provides rapid, high-quality feedback from a diverse, global audience network.
UserTesting's extensive experience research solution minimizes guesswork in product development.

Upsides

UserTesting powers insights for 60% of the top 100 most valuable brands in 2024.
The company is expanding its global market presence with new executive appointments.
Growing demand for remote user testing solutions boosts UserTesting's market potential.

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