Segment Marketing Manager
GranicusSalary not specified
- Full Time
- Mid-level (3 to 4 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Experience Research and InsightsIndustries
Position Overview
- Location Type: Remote
- Employment Type: Full-time
- Salary: (Salary information not provided in the text)
- Description: UserTesting is a leader in experience research and insights. This role focuses on driving go-to-market success for Enterprise accounts in North America, working closely with sales, ABM, integrated campaigns, and digital teams to design and deliver marketing programs that generate pipeline, accelerate deals, and build long-term customer value. The ideal candidate will blend traditional demand generation, personalized ABM campaigns, and high-touch experiences to engage target accounts across the buyer journey.
Requirements
- (Requirements information not provided in the text)
Responsibilities
- Own and drive the marketing strategy for Enterprise accounts in North America.
- Develop segment-specific plans that align to pipeline goals and revenue targets.
- Ensure a healthy balance of demand generation, personalized ABM campaigns, and high-touch experiences.
- Bring the voice of the customer to every touchpoint.
- Be instrumental in bringing the Enterprise segment strategy to life and ensuring tight alignment across all go-to-market functions.
Company Information
- Company: UserTesting (merged with UserZoom)
- Industry: Experience Research and Insights
- Customers: Over 3,400 customers in 50 countries, including 75 of the Fortune 100 companies.
- Mission: To help organizations discover the human side of business and transform how they work, collaborate, innovate, and bring new products and experiences to market.
- Years in Business: 15+ years
Skills
Demand Generation
Account-Based Marketing (ABM)
Digital Campaigns
Customer Engagement
Go-to-Market Strategy
Marketing Program Design
Pipeline Development
Revenue Alignment
High-Touch Customer Experiences
UserTesting
Provides customer insights for digital products
About UserTesting
UserTesting provides organizations with valuable customer insights to improve the development and delivery of digital products and experiences. Their platform allows clients to quickly gather feedback from a diverse audience, which helps in understanding user needs and preferences. This feedback can be obtained early in the product development cycle, reducing uncertainty and enhancing the relevance of the data collected. UserTesting differentiates itself by offering the most comprehensive experience research solution in the market, catering to a wide range of clients from small businesses to large enterprises. The company operates on a subscription-based model, generating revenue through recurring fees for access to its platform and services.
San Francisco, CaliforniaHeadquarters
2007Year Founded
$147.6MTotal Funding
IPOCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees