Segment Marketing Manager
Granicus- Full Time
- Mid-level (3 to 4 years)
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, and have at least 5 years of experience in marketing, with a focus on enterprise sales and marketing. Strong strategic thinking, analytical skills, and the ability to develop and execute marketing plans are essential. Experience with ABM (Account-Based Marketing) and demand generation tactics is highly desired.
As the Segment Marketing Manager for Enterprise, North America, you will be responsible for owning and driving the marketing strategy for Enterprise accounts, developing segment-specific plans aligned with pipeline goals and revenue targets, ensuring a balance of demand generation, ABM campaigns, and high-touch experiences, and working closely with sales and other teams to generate pipeline and drive revenue. You will also be instrumental in bringing the Enterprise segment strategy to life and maintaining tight alignment across all go-to-market functions.
Provides customer insights for digital products
UserTesting provides organizations with valuable customer insights to improve the development and delivery of digital products and experiences. Their platform allows clients to quickly gather feedback from a diverse audience, which helps in understanding user needs and preferences. This feedback can be obtained early in the product development cycle, reducing uncertainty and enhancing the relevance of the data collected. UserTesting differentiates itself by offering the most comprehensive experience research solution in the market, catering to a wide range of clients from small businesses to large enterprises. The company operates on a subscription-based model, generating revenue through recurring fees for access to its platform and services.