Senior Director of Growth Marketing
Constant ContactSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Digital Marketing, Experience ResearchIndustries
Requirements
The Senior Director of Digital Marketing requires a Bachelor’s degree in Marketing, Business, or a related field, and a minimum of 10 years of experience in digital marketing, with at least 5 years in a leadership role. Strong experience with ABX and target marketing capabilities is essential, along with experience managing a team of individual contributors.
Responsibilities
This role involves developing and executing a comprehensive digital marketing strategy across paid, organic, and owned channels to support pipeline growth and revenue acceleration, leading efforts to build and refine Account-Based Experiences (ABX) and target marketing, owning and managing the digital marketing budget, overseeing experimentation and optimization efforts, directly managing a team of five individual contributors, establishing performance goals and accountability measures, and fostering a high-performance team culture. Additionally, the Senior Director will partner closely with segment marketing, integrated campaigns, and solution marketing to ensure alignment and drive cross-functional collaboration.
Skills
Digital Marketing Strategy
Paid Advertising
Organic & Owned Channels
Account-Based Experiences (ABX)
Target Marketing
Budget Management
Experimentation & Optimization
AI
Personalization
Cross-channel Engagement
Team Management
SEO
Web
Email Marketing
UserTesting
Provides customer insights for digital products
About UserTesting
UserTesting provides organizations with valuable customer insights to improve the development and delivery of digital products and experiences. Their platform allows clients to quickly gather feedback from a diverse audience, which helps in understanding user needs and preferences. This feedback can be obtained early in the product development cycle, reducing uncertainty and enhancing the relevance of the data collected. UserTesting differentiates itself by offering the most comprehensive experience research solution in the market, catering to a wide range of clients from small businesses to large enterprises. The company operates on a subscription-based model, generating revenue through recurring fees for access to its platform and services.
Key Metrics
San Francisco, CaliforniaHeadquarters
2007Year Founded
$147.6MTotal Funding
IPOCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees