Senior Director, Digital Marketing

Position Overview

• Location Type: Remote
• Employment Type: Full time
• Salary: Not specified

UserTesting (recently merged with UserZoom) is a leader in experience research and insights. We believe the path to human understanding and great experiences starts with a shared understanding—seeing and hearing how another person engages with the world around them and taking in their perspective. Working at UserTesting, you will be empowered to help organizations discover the human side of business – transforming how they work, collaborate, innovate, and bring new products and experiences to market. This is what inspires us, and it’s how we enable companies to connect with their audiences naturally and organically through an experience that is uniquely, and intentionally human. A trusted company by top brands for 15+ years, UserTesting, recently merged with UserZoom, has over 3,400 customers in 50 countries, including 75 of the Fortune 100 companies. Joining our team means being part of a passionate group focused on transforming how companies learn from and understand their customers. Come join us and help us build the engine for human understanding.

Requirements

• Not specified

Responsibilities

• Strategic Leadership & Execution:
  • Develop and execute a comprehensive digital marketing strategy across paid, organic, and owned channels to support pipeline growth and revenue acceleration.
  • Lead efforts to build and refine Account-Based Experiences (ABX) and target marketing in collaboration with GTM stakeholders.
  • Own and manage the digital marketing budget, ensuring optimized investment across channels to maximize ROI.
  • Oversee experimentation and optimization efforts to improve digital marketing effectiveness, leveraging AI, personalization, and cross-channel engagement tactics.
• Team & Performance Management:
  • Directly manage a team of five individual contributors spanning paid advertising, SEO & web, email & in-app marketing, digital events, and organic social.
  • Conduct selection and management of agency and contract resources to ensure proper resource allocation, connected execution, and optimization.
  • Establish clear performance goals, KPIs, and accountability measures for each channel.
  • Ensure digital marketing efforts are greater than the sum of their parts by fostering a high-performance, collaborative culture within the team.
• Cross-Functional Alignment:
  • Partner closely with segment marketing, integrated campaigns, solution marketing, and corporate initiatives.

Application Instructions

• Not specified

Company Information

• Company: UserTesting (recently merged with UserZoom)
• Industry: Experience Research and Insights
• Customers: Over 3,400 customers in 50 countries, including 75 of the Fortune 100 companies.