Senior Performance Marketing Specialist

Position Overview

• Location Type: Remote
• Job Type: Full-time
• Salary: (Not provided)

The Senior Performance Marketing Specialist will execute, manage, and optimize paid campaigns across multiple channels with a focus on measurable pipeline and revenue growth. In this role, you’ll be hands-on with paid media execution while collaborating closely with content, design, and product marketing to run full-funnel campaigns. You’ll be expected to test constantly, manage budget pacing, and report on key metrics that tie directly to pipeline and customer acquisition. This is a high-impact role reporting to the Director of Growth Marketing and ideal for someone looking to take ownership of paid media strategy in a data-driven, performance-oriented environment.

Company Information

• Company: Teikametrics
• Mission: To be the world’s leading Marketplace Optimization Platform, used by every seller and brand owner.
• Culture: Remote-first, values impact over location, flexible work environment.
• Description: At Teikametrics, you’ll experience the excitement of a growth-stage company with the stability of an established market leader. You’ll also have the opportunity to work with cutting-edge AI technology that’s transforming the industry, while collaborating with top brands redefining the future of eCommerce.

Responsibilities

• Launch, manage, and optimize paid campaigns across partners such as Google Ads, LinkedIn, Meta, YouTube, and programmatic channels.
• Build and iterate audience targeting strategies including retargeting, lookalikes, and intent-based segments.
• Collaborate with the Senior Growth Marketing Manager to align spend with pipeline goals and ROI expectations.
• Ensure campaign assets (copy, creative, UTM parameters) are properly configured and deployed.
• Track and report on performance across paid media channels.
• Monitor key metrics daily (CPL, CAC, ROAS, CVR, CTR, etc.) and make proactive adjustments to optimize performance.
• Conduct A/B tests on ad copy, landing pages, CTAs, and audiences to improve outcomes.
• Identify underperforming segments or campaigns and provide insights for iteration.
• Support integrated campaign planning in partnership with content, design, and product marketing.
• Own paid distribution strategy for key marketing initiatives, including reports, webinars, product launches, and lifecycle campaigns.
• Assist in the development of landing pages with CRO best practices in mind.
• Collaborate with the Marketing Ops team to ensure accurate lead tracking, attribution, and funnel measurement.
• Stay up to date on paid media trends, algorithm changes, and emerging ad formats.
• Identify new channels or tactics to test for incremental pipeline growth.
• Analyze competitor ad strategies and share insights with the broader marketing team.

Requirements

• 3+ years of experience managing B2B paid media.

Application Instructions

• (Not provided)