Responsibilities

The Senior Performance Marketing Specialist will execute, manage, and optimize paid campaigns across multiple channels with a focus on measurable pipeline and revenue growth, collaborating closely with content, design, and product marketing to run full-funnel campaigns. They will be responsible for launching, managing, and optimizing campaigns on platforms like Google Ads, LinkedIn, Meta, YouTube, and programmatic channels, building and iterating audience targeting strategies, ensuring campaign assets are properly configured, and tracking and reporting on performance. Furthermore, the Specialist will support integrated campaign planning, own paid distribution strategy, assist in landing page development, and identify new channels or tactics for incremental pipeline growth, while staying up to date on paid media trends and analyzing competitor ad strategies.