Marketing Operations Program Manager
AffiniPaySalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Technology, Software as a Service (SaaS), Payments & InvoicingIndustries
Requirements
The Senior Director of Integrated Marketing should possess a proven track record as a marketing leader, demonstrating a passion for storytelling and a data-driven approach to marketing strategy. Candidates must have experience in developing and executing cross-channel marketing programs, including content strategy, campaign development, event marketing, and social media management. Strong collaboration skills and the ability to manage complex marketing initiatives are essential, along with experience in demand generation, ABM programs, and managing third-party agencies.
Responsibilities
This role will involve leading the strategy and execution of integrated marketing programs, developing and managing a content strategy, overseeing campaign calendars, planning and executing events, managing social media channels, collaborating with product marketing and sales teams, and analyzing performance metrics to optimize programs. Specifically, the Senior Director will own end-to-end execution of demand generation programs, track and measure program impact, create compelling content, build strategies for targeting Ideal Customer Profiles, and manage 3rd party agencies to deploy media dollars effectively, working closely with Sales and Revenue Operations teams to ensure alignment and address any gaps.
Skills
Content Strategy
Campaign Development
Event Marketing
Social Media Management
Cross-channel Marketing
Storytelling
Data-driven Marketing
Integrated Marketing Initiatives
Collaboration with Product Marketing, Demand Generation, Sales, Creative Teams
Versapay
Automates accounts receivable processes for businesses
About Versapay
VersaPay automates accounts receivable processes for businesses, focusing on the B2B market. Its main product, the ARC platform, simplifies invoicing and payment by providing an online self-service portal where customers can receive invoices, make payments, and communicate with businesses. This portal is customizable, allowing clients to tailor the experience to their needs, which enhances customer satisfaction and retention. VersaPay operates on a subscription-based model, charging clients a recurring fee for access to the ARC platform, along with potential transaction fees for processed payments. This focus on customer-friendly solutions sets VersaPay apart from competitors in the financial technology sector, which is rapidly growing due to the demand for digital business solutions. The company's goal is to improve the efficiency of accounts receivable processes, making them more secure and user-friendly for businesses and their customers.
Key Metrics
Toronto, CanadaHeadquarters
2006Year Founded
$18.7MTotal Funding
IPOCompany Stage
Enterprise Software, FintechIndustries
201-500Employees