Account Based Marketing Manager
CriblSalary not specified
- Full Time
- Junior (1 to 2 years)
$150,000 – $158,800Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Dental, Medical Technology, Healthcare ServicesIndustries
Requirements
Candidates should have 7+ years of experience in B2B marketing, with a strong focus on account-based marketing, demand generation, or lifecycle marketing. They should possess a proven track record in designing and executing high-impact ABM programs that have significantly accelerated revenue growth. Expertise in leveraging multi-channel marketing techniques and marketing automation platforms (such as Marketo, HubSpot, or similar) is required, along with exceptional strategic, analytical, and communication skills.
Responsibilities
As the Sr. Manager, Account Based Marketing, you will spearhead the development and execution of sophisticated ABM programs tailored for high-value target accounts, driving measurable revenue growth and market penetration. You will lead an integrated ABM strategy, define segmentation and targeting processes, oversee the creation and management of multi-channel marketing programs, and collaborate with cross-functional teams to integrate ABM strategies with broader marketing and sales initiatives. Additionally, you will establish and track key performance indicators (KPIs), identify emerging trends, and champion a test-and-learn mindset to optimize programs and drive scalable growth.
Skills
B2B marketing
Account Based Marketing (ABM)
Data-driven decision making
Cross-functional collaboration
Campaign management
Digital marketing
Email marketing
Direct mail
Event planning
Analytics
Market insights
Dandy
Digital dental lab services and software
About Dandy
Dandy provides digital dentistry solutions to dental practices across the United States, enabling them to transition from traditional methods to modern digital techniques. Their services include digital scanning, design, and manufacturing of dental prosthetics such as dentures and implants. Dandy's proprietary Chairside software simplifies the scanning process, allowing dental professionals to perform complex procedures with greater accuracy and efficiency. Unlike competitors, Dandy offers their Chairside software for free, making it easier for practices to scan patients and submit lab cases. The company generates revenue through the manufacturing and sale of dental products based on these digital scans, along with providing clinical support and live scan feedback. Dandy's goal is to enhance patient experiences and improve operational efficiency for dental practices by facilitating the adoption of digital dentistry.
Key Metrics
New York City, New YorkHeadquarters
2020Year Founded
$4.2MTotal Funding
SEEDCompany Stage
Enterprise Software, HealthcareIndustries
1,001-5,000Employees