Senior Customer Marketing Manager
Fieldguide- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor’s degree in Marketing, Communications, or a related field, with 5+ years of experience in customer marketing, preferably within a SaaS or technology environment. Strong experience in customer advocacy programs, reference programs, and customer success initiatives is essential. Excellent communication, storytelling, and interpersonal skills are required, along with the ability to build and maintain strong customer relationships. Familiarity with CRM systems and marketing automation tools is a plus.
The Senior Customer Marketing Specialist will oversee the daily operations of the customer reference program, identifying and nurturing customer advocates to support sales and marketing efforts. They will lead the development and management of the reference video library and customer success stories, aligning them with GTM strategies. This role involves managing customer nomination processes, partnering with Sales to execute publicity announcements, supporting ABM initiatives with targeted customer content, driving third-party review generation, and collaborating with internal stakeholders to optimize program effectiveness. Furthermore, the specialist will serve as the primary point of contact for sales-related reference requests and track program metrics to ensure success.
GRC software for audit and compliance
AuditBoard provides Governance, Risk, and Compliance (GRC) software solutions for large enterprises, including many Fortune 500 companies. Its platform automates and manages audit, risk, and compliance programs in real time, enabling teams to collaborate and report from anywhere. The company operates on a Software-as-a-Service (SaaS) model, offering specialized modules for different GRC aspects, which simplifies complex tasks and improves efficiency. AuditBoard's goal is to empower organizations to effectively manage their compliance and risk management needs.