Director of Brand Marketing
Offchain LabsSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Branding, MarketingIndustries
Requirements
- (None explicitly listed)
Responsibilities
- Join the leadership team of the Global Brand Economics practice
- Contribute a voice in setting the direction of the practice
- Lead Brand Economics projects as part of a multi-disciplinary team
- Focus on growth by advising clients on their strategies or building services that deliver for clients
- Manage a team of 20 experts to manage data, conduct research, value brands, and forecast results as part of a client engagement
- Identify client problems and build solution architect
Skills
Brand Economics
Brand Strategy
Market Research
Data Analysis
Consulting
Interbrand
Brand consultancy and strategy development
About Interbrand
Interbrand specializes in building and managing iconic brands for clients around the world. Their approach combines a deep understanding of branding with a commitment to global standards and innovative practices. Interbrand's services include brand strategy, brand valuation, and brand management, utilizing tools and methodologies they have developed over the years. What sets Interbrand apart from its competitors is its extensive experience and thought leadership in the branding space, as evidenced by their Best Global Brands study and numerous publications on branding. The company's goal is to empower brands to thrive in a complex and rapidly changing environment, fostering a culture of experimentation and entrepreneurial thinking.
New York City, New YorkHeadquarters
1974Year Founded
M_AND_ACompany Stage
Data & Analytics, Consulting, EducationIndustries
11-50Employees
Benefits
Flexible Work Hours
Paid Vacation
Professional Development Budget
Risks
Increased competition from agencies like Droga5 threatens Interbrand's market share.
Focus on performance marketing over brand investment may reduce demand for Interbrand's services.
Economic downturns in key markets could impact Interbrand's revenue from brand valuations.
Differentiation
Interbrand pioneered the Best Global Brands ranking, a key industry benchmark since 2000.
They integrate strategy, creativity, and technology for comprehensive brand solutions.
Interbrand's global network spans 33 offices in 27 countries, offering extensive market reach.
Upsides
Interbrand's focus on AI-driven analytics enhances brand insights and consumer understanding.
Their commitment to sustainability aligns with growing ESG trends in branding.
Interbrand's expertise in brand storytelling strengthens client engagement and differentiation.
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