Senior Director, Brand Economics at Interbrand

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Branding, MarketingIndustries

Requirements

(None explicitly listed)

Responsibilities

Join the leadership team of the Global Brand Economics practice
Contribute a voice in setting the direction of the practice
Lead Brand Economics projects as part of a multi-disciplinary team
Focus on growth by advising clients on their strategies or building services that deliver for clients
Manage a team of 20 experts to manage data, conduct research, value brands, and forecast results as part of a client engagement
Identify client problems and build solution architect

Skills

Key technologies and capabilities for this role

Brand EconomicsBrand StrategyMarket ResearchData AnalysisConsulting

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

The position is hybrid.

What is the salary for this position?

This information is not specified in the job description.

What skills are needed for the Senior Director role?

The role requires data science skills, research methodologies, valuation approaches, and forecasting tools to solve branding challenges.

What is the company culture like at Interbrand?

Interbrand fosters a culture of experimentation, empowerment, and entrepreneurialism with co-created behaviors: Lead with love, Be Brave, Listen First, and Make it happen.

What experience makes a strong candidate for this role?

Strong candidates will have leadership experience to join the practice's leadership team, manage a team of 20 experts, and drive growth through client advising and service building.

Interbrand

Brand consultancy and strategy development

About Interbrand

Interbrand specializes in building and managing iconic brands for clients around the world. Their approach combines a deep understanding of branding with a commitment to global standards and innovative practices. Interbrand's services include brand strategy, brand valuation, and brand management, utilizing tools and methodologies they have developed over the years. What sets Interbrand apart from its competitors is its extensive experience and thought leadership in the branding space, as evidenced by their Best Global Brands study and numerous publications on branding. The company's goal is to empower brands to thrive in a complex and rapidly changing environment, fostering a culture of experimentation and entrepreneurial thinking.

New York City, New YorkHeadquarters

1974Year Founded

M_AND_ACompany Stage

Data & Analytics, Consulting, EducationIndustries

11-50Employees

Benefits

Flexible Work Hours

Paid Vacation

Professional Development Budget

Risks

Increased competition from agencies like Droga5 threatens Interbrand's market share.

Focus on performance marketing over brand investment may reduce demand for Interbrand's services.

Economic downturns in key markets could impact Interbrand's revenue from brand valuations.

Differentiation

Interbrand pioneered the Best Global Brands ranking, a key industry benchmark since 2000.

They integrate strategy, creativity, and technology for comprehensive brand solutions.

Interbrand's global network spans 33 offices in 27 countries, offering extensive market reach.

Upsides

Interbrand's focus on AI-driven analytics enhances brand insights and consumer understanding.

Their commitment to sustainability aligns with growing ESG trends in branding.

Interbrand's expertise in brand storytelling strengthens client engagement and differentiation.

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