Senior Digital Experience Stategist

Senior Digital Experience Strategist

Position Overview

Dataminr's Marketing team is expanding, and we are looking for a Senior Digital Experience Strategist to drive inbound pipeline conversions. This role will lead website and landing page experiences, utilizing AI-driven personalization, optimizing content, and conducting A/B/n testing for global, conversion-focused digital journeys. You will act as a trusted advisor and customer advocate, collaborating closely with Marketing, Sales, and Product teams. If you are metrics- and insight-driven, excel at using data and AI for high-impact projects, and understand digital's critical role across media, we encourage you to apply.

Candidate Location

While our ideal candidate is based on the US West Coast, we are open to considering individuals working remotely anywhere in the US.

Employment Type

Full-time

AI Innovation at Dataminr

Working at Dataminr offers the opportunity to engage with exciting AI trends daily, powering a revolutionary product that uncovers critical events worldwide as they unfold.

• Regenerative AI: Our AI technology, ReGenAI, is a new form of generative AI that automatically regenerates real-time Live Event Briefs as events unfold. Learn more here.
• Agentic AI: We recently launched our Agentic AI capability, referred to as our Intel Agents, which autonomously generates critical context for our clients on real-time events, threats, and risks, providing the clearest, most accurate view of ground-level situations. Learn more here.
• Multimodal AI: Our platform detects events from various data types, including images, video, sensor data, audio, and text in over 150 languages. Learn more here.

The Opportunity

• Strategize & Optimize Digital Journeys: Shape and enhance the B2B enterprise buyer's digital path, from initial touchpoint to conversion.
• Innovate with AI: Lead the integration of AI-driven personalization, content recommendations, and intelligent features for superior user experiences.
• Drive Inbound Conversions: Directly impact pipeline growth by optimizing website and landing pages to attract and convert high-value prospects.
• Leverage Data for Impact: Utilize insights from analytics tools (Google Analytics, Optimizely, 6Sense, HubSpot, Hockeystack) and AI to inform decisions and prioritize projects.
• Lead Cross-Functional Collaboration: Work seamlessly with Marketing, Sales, and Product teams, ensuring digital experiences align with broader business goals.
• Own & Execute Projects: Take initiative on complex web projects, from strategy to execution, making a measurable impact on performance.

What You Bring

At Dataminr, we value you for who you are. We encourage you to apply for this role, even if you don’t meet every qualification. Our candidates are reviewed on the basis of their skill and potential to succeed.

• Strategic & Hands-on Expertise: 5-7 years in digital experience strategy, with proven hands-on knowledge in optimizing B2B buyer journeys for inbound conversions.
• CMS Proficiency: Hands-on experience working with and optimizing content within various content management systems, such as WordPress or Webflow.
• AI-Driven Innovation: Demonstrated experience leveraging AI and automation to create personalized and intelligent digital experiences.
• Data-Informed Decisions: A strong track record of using analytics and AI-generated insights (Google Analytics, Optimizely, 6Sense, HubSpot) to drive impactful project decisions.
• Cross-Functional Leadership: Proven success in collaborating with marketing, sales, and product teams to align digital initiatives with broader business goals.
• Project Management Acumen: The ability to proactively own and execute complex web projects, from planning to successful implementation and optimization.
• Customer-Centric Focus: A deep understanding of B2B enterprise buyer needs and a commitment to delivering exceptional digital experiences that foster loyalty.

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