Primer

Head of Family Experience

Remote

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Education Technology, E-Learning, EducationIndustries

Requirements

Candidates should have experience in (or familiarity with) lifecycle marketing tools for channels like SMS / email, excellent written and verbal communication skills, and experience in people management, particularly managing support or customer success teams. Strong organizational skills are essential, along with a deep belief in Primer’s mission and a commitment to valuing families.

Responsibilities

The Head of Family Experience will architect and manage programmatic channels for family engagement, primarily SMS and email, owning logistics and content. They will manage and scale the Front Office team, serving as the first point of contact for families, and architect systems for collecting and operationalizing parent feedback. This role involves working closely with the product team on onboarding and re-enrollment experiences, and serving as an escalation path for families with sensitive conversations while advocating for their needs across the organization.

Skills

Customer Experience Design
Lifecycle Marketing
Communication Channels (Email, SMS)
Systems Design
Empathy and Customer Advocacy
Product Influence
Support Policies
Family Engagement

Primer

Personalized K-8 education through Microschools

About Primer

Primer provides personalized educational experiences through its Microschools, which are small, community-based institutions for K-8 students. These Microschools allow children to learn at their own pace and explore their interests, focusing on individual creativity and original thinking rather than a standardized curriculum. Unlike traditional schools, Primer emphasizes a flexible and tailored approach to education, catering to families seeking alternatives to conventional systems. The company actively involves parents in the educational process, fostering a collaborative environment. Primer operates on a tuition-based model but offers personalized payment plans and financial aid to ensure accessibility for a wider range of families. The goal is to create a more engaging and effective learning experience for children.

San Francisco, CaliforniaHeadquarters
2005Year Founded
$32.5MTotal Funding
SERIES_ACompany Stage
EducationIndustries
51-200Employees

Benefits

Remote Work Options

Risks

Increased competition in personalized education could threaten Primer's market share.
Economic downturns may reduce enrollment, impacting Primer's tuition-based revenue model.
Regulatory changes in education could affect Primer's operations and growth.

Differentiation

Primer offers personalized learning through community-based Microschools, unlike traditional schools.
The company emphasizes parental involvement, enhancing transparency and collaboration in education.
Primer provides flexible tuition plans, making education accessible to diverse financial backgrounds.

Upsides

Primer raised $15m in Series A funding, boosting its growth potential.
The rise of personalized education models aligns with Primer's mission and offerings.
Miami's growth as a startup hub supports Primer's expansion opportunities.

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