Senior Data Scientist

Warren, Michigan, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AutomotiveIndustries

Requirements

Candidates must possess deep technical expertise in Media Mix Modeling (MMM) and have hands-on experience developing custom econometrics and statistical models. A strong understanding of media channel economics, ROAS lift measurement, media tactic coordination, and insourcing of off-the-shelf MMM solutions is required. The role demands advanced analytical and problem-solving skills, the ability to work independently, and experience mentoring junior employees.

Responsibilities

The Senior Data Scientist will serve as an internal expert on marketing analytics methodology and practice, quantifying media impacts and optimizing market investment. Responsibilities include developing Media Mix Models, drawing insights, creating scalable products to identify high ROI channels and tactics, and working with stakeholders to ensure business acceptance of proposed methods. They will also inform decision-making and solve complex business problems using advanced data-driven modeling techniques and create breakthrough solutions through exploratory and targeted data analysis.

Skills

Media Mix Modeling (MMM)

Econometrics

Statistical Modeling

Marketing Analytics

ROAS

Data Analysis

Problem-Solving

Communication

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees