Senior Data Analyst, Marketing
MuralFull Time
Senior (5 to 8 years)
Toronto, Ontario, Canada
Candidates should possess 5+ years of experience in data analytics, marketing analytics, or financial analytics, with a preference for experience in marketing platforms and channels. Strong database manipulation skills using SQL and NoSQL for complex, large datasets are essential, as are excellent data visualization skills. The ability to build statistical models, create dashboards using tools like Excel or Tableau, and deliver complex reports is also required. Familiarity with programming languages such as Python and R, and experience with data hosting and transformation tools like Snowflake, DBT, and AWS are considered assets.
The Senior Data Analyst will design smart tracking plans in collaboration with technical and business teams to ensure correct data collection and usage. They will identify opportunities and solve problems by determining measurement needs and building analytical tools to improve marketing efforts. Responsibilities include creating clear, scalable dashboards, reports, and deep-dive analyses tailored to team needs, and telling compelling data-driven stories to enhance customer understanding and decision-making. The role involves building strong stakeholder relationships, adapting to fast-moving environments, developing models and automated tools for scalable insights, and supporting junior analysts.
Develops and publishes video games
Behaviour Interactive is a leading independent video game developer and publisher in North America, known for its hit game "Dead by Daylight," which has over 60 million players. The company develops and publishes original games while also engaging in co-development projects with other businesses, generating revenue through game sales and subscription services. Unlike many competitors, Behaviour Interactive focuses on community engagement and creativity, organizing events like game jam competitions. Their goal is to adapt and grow in the gaming industry while fostering strong connections with gamers and developers.